I wrote a post for Mashable awhile back looking at 35 Examples of Corporate Social Media in Action. Since some time has passed and more companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with an expanded list of social media for business case studies from a growing number of industries:
Dominos Pizza credits Foursquare with its UK sales growth.
Monique’s Chocolates in Palo Alto used Foursquare to acquire 50 new customers.
Highland Brewing, a microbrewery in North Carolina, turned to social media to build stronger relationships with beer drinkers. Sounds tough
Old Spice creates personal videos for its Facebook fans and posts them on YouTube.
Norman Regional Health System in Oklahoma spends 30 minutes a day on Twitter and Facebook.
The Red Cross uses tools like Flickr and blogs to connect directly with their supporters.
Colgate used social media to drive engagement and purchases worldwide.
Land of Nod uses online customer reviews to strengthen its community and product offerings (VIDEO).
Cisco continues to evolve its social media practice, creating snackable content internally for its employees.
Vitamin Water let its fans create a new flavor on Facebook.
Dreyer’s leveraged characters from their “Share the Love” campaign to create a mobile game for the iPhone.
HP’s viral video campaign has some solid social media metrics behind it.
The Asia Foundation of San Francisco used Facebook for its recent Books for Asia campaign.
The NBA used social media (Twitter, Facebook, Gowalla) during the NBA Finals.
JetBlue uses Twitter very successfully for customer service support.
Xerox uses social media as part of a product launch (VIDEO – start watching about 2:30 in).
The Brooklyn Museum created a page to connect its Foursquare community.
Leo Burnett’s use of Twitter during Cannes garnered more publicity for the firm than any other stunt in company history.
Spanish shoe company Munich uses its social media presence on Facebook to bring together its community in the real world.
Wells-Fargo uses social media during a financial crisis (VIDEO).
Pb Elemental Design is an architecture firm in Seattle that focused on buildings its social media presence on Facebook.
Intel explains how it has leveraged Facebook to grow their fan base to more than 115,000 fans.
Sharpie has some nice examples of how to make social media work on a small budget (VIDEO).
A luxury hotel in Greece used social media to increase all of its web marketing goals.
Rapper Snoop Dogg made over $200K selling branded clothing in virtual worlds.
Warner Brothers provides a case study of how NOT to engage bloggers and how NOT to react when your strategy misses the mark.
NPR shows how and when their listeners access their content on mobile platforms with lots of numbers.
Air Canada learned a tough lesson about monitoring Twitter and how a crisis can easily escalate.
Omo Laundry Detergent in Brazil hid GPS devices in 50 detergent boxes and then visits the winner’s houses to award the prizes.
Mazda launched a Facebook game to promote its new car.
Chesapeake Energy Corp. uses a host of social media tools to stay closer to its customers.
Punch Pizza in The Twin Cities uses Flickr, Facebook and Twitter to sell more pizza.
Einstein Bagels used Facebook to distribute a coupon, and to keep their fans abreast of updates when the coupon link didn’t work.
To follow the conversation and discover even more corporate social media case studies, click here.