I wrote a popular post on Mashable looking at 35 Examples of Corporate Social Media in Action. Some time has passed and companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with additional examples from a growing number of industries.

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Disruptive Advertising on Chatroulette

Friday Links

Here’s a really well done piece of interactive advertising using the popular peer-to-peer webcam conversation site Chatroulette. I don’t want to spoil it: If you’ve never tried Chatroulette, try it now.

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Borrow My Blog: charity:water

Borrow My Blog
charity:water small image

This is the first post in a new series titled, “Borrow My Blog.” I’m inviting non-profits to harness the collective brainpower of my readers (you!) to tackle a communications challenge. Trolls, regular commenters, newbies…all ideas are welcome.

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Visualizing Foursquare Data

Tools
foursquare logo

Wee Places lets you visualize your Foursquare check-ins using a sleek interactive map.

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David Perez is Disruptive

Case study
David on Demand

David Perez is a Chicago based recruiter for Leo Burnett. He convinced his bosses to let him go to the Cannes Film Festival under one condition: he had to wear a webcam attached to his glasses the entire time and do anything (yes, anything) that his Twitter followers request. Thus, David on Demand was born!

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Tools You Can Use: Current

Interviews
Current graphic

Current: A News Project is a data visualization tool launched last month to give editors and writers a new way to determine which stories have the best chance of being read online. Seeing the potential for communicators to leverage this program to better understand the news cycle, I interviewed Current’s creator Zoe Fraade-Blanar about her project.

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The iPhone 4 is a Joke

Products
iphone 4

I know this post probably means I won’t be working with Apple anytime soon, but I’ve come to terms with that. I’m not buying the next generation iPhone, and here’s why…

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Communicators, Read This Book!

books
Cognitive Surplus by Clay Shirky

Internet genius Clay Shirky released his new book this week, titled Cognitive Surplus: Creativity and Generosity in a Connected Age. Read it, post haste!

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10 Risks for Corporate Social Media Early Adopters

Social Media
risks

In my last post, I discussed 10 rewards for companies that are early adopters of social media. There’s another side to this that I want to address separately: the biggest risks companies face when jumping into an unknown community.

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10 Rewards for Corporate Social Media Early Adopters

Social Media
trophy

Here’s a list I put together of the 10 biggest rewards for businesses getting involved with social media early.

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Analytics Software: 8 Features Agencies Should Demand

measurement
ROI image

If I still worked at an agency (and had the weight of Fortune 500 companies behind me), here are the features I would insist upon from my vendor

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