Michael Jackson and the Formation of Online Communities

June 26, 2009

in Social Media

michael jackson nyt

Like most of you, I was saddened by the news of Michael Jackson’s death yesterday. I was in the West Village and had trouble getting reception on my iPhone (as usual) when a guy walked passed talking on his phone. He said to the person on the other end, “Michael Jackson died today. How did you not hear? Aren’t you on Twitter?”

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How Dell Generated $3 million in Sales Using Twitter

June 24, 2009 Case study

There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of “social media ROI,” there’s a lot more to the story. Here’s what I think Dell did to generate that type of revenue. If your company can mimic this model, you’ll probably be able to make your first million using Twitter as well…

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10 Social Media Tasks for Summer Interns

May 6, 2009 Public Relations

What if a communications team actually used its interns to learn more about this social media thing everyone’s talking about? Here are ten ways I might consider putting summer interns to work…

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ANALYSIS: The Skittles Social Media Experiment

March 3, 2009 Public Relations

Here’s my take on the Skittles social media experiment.

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The Three Phases of Robert Scoble

February 10, 2009 Blogs

I’ve lately fallen out of love with Robert Scoble. If I were to meet him in person, I’d say, “It’s not me, it’s you.” But since that opportunity is unlikely to present itself anytime soon, I’m going to share this post instead.

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Blog Analysis: Safeway

February 2, 2009 Blogs

John Cass had a recent post informing readers about some new additions to the Fortune 500 corporate blogging wiki. There are some valuable takeaways from each of these new blogs, and so I thought I would share some of my observations and invite you to do the same. I’m going to start with the Safeway blog.

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CHALLENGE: 2009 Social Media Case Studies

January 26, 2009 Case study

If you attended any social media webinar, seminar, conference, panel or similar session in the last 12 months, the case studies referenced by the speakers to showcase the value of social media likely included Dell, Blend-Tec, Starbucks and/or Comcast. Let’s put those to bed.

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