10 Risks for Corporate Social Media Early Adopters

in Social Media

In my last post, I discussed 10 rewards for companies that are early adopters of social media. There’s another side to this that I want to address separately: the biggest risks companies face when jumping into an unknown community.
Failure
Of course this is the big one, but it’s easily avoided. Failure means that the brand comes [...]

Tagged as:

{ 0 comments }

10 Rewards for Corporate Social Media Early Adopters

Social Media

Here’s a list I put together of the 10 biggest rewards for businesses getting involved with social media early.

Read the full article →

Analytics Software: 8 Features Agencies Should Demand

measurement

If I still worked at an agency (and had the weight of Fortune 500 companies behind me), here are the features I would insist upon from my vendor

Read the full article →

CASE STUDY: Subscribers Are Not a Good ROI Metric

Case study

The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie.

Read the full article →

The Five Types of Blog Commenters

Blogs

There are five types of commenters that leave messages on blogs. Which category do you fall into?

Read the full article →

Disruptive Companies are Hiring Now

Human Resources

There’s a belief that most companies shut down their HR departments between Thanksgiving and New Year’s.

If that’s what most companies do, take advantage of this lull and increasing your own recruiting efforts at a time when your competitors are slowing down.

Read the full article →

Pardon the Disruption

Misc

I don’t typically post about my personal life here, but my eight days in the hospital proved to be a pretty transformative experience that will affect what I write here for the next few months. How? Read on…

Read the full article →

Tagnic: Are You Playing the New Twitter Game?

Social Networking

Tagnic is my new favorite game on Twitter.

Read the full article →

Social Media Stories of the Week: 8-28-09

Friday Links

Here’s a collection of posts this week on social media related topics you might enjoy…

Read the full article →

When Good Consultants Go Bad

Social Media

As a communicator, you’ve probably learned a lot about the power of social media over the last 12 months. What would happen if you used that power to try and hurt a company rather than help them?

Read the full article →

Friday Links for 8-21-09

Friday Links

Some interesting posts/articles I read this week you might enjoy as well…

Read the full article →

← Previous Entries