From the monthly archives:

May 2008

Robert Scoble on Value of Twitter for PR People

in Social Media

(Quote via The Flack; Image credit via Flickr by b_d_solis)
del.icio.us Tags: Twitter,Public Relations,Scoble

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Social Media Word of the Day: Astroturfing

Public Relations

Definition: an orchestrated public relations campaign that seeks to create the impression of being spontaneous, grassroots behavior. Hence the reference to the artificial grass AstroTurf. (Wikipedia)

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Graphic: Facebook Application Categories

Social Networking

There are 23,160 Facebook applications, according to a recent post by Flowing Data with figures supplied from Facebook.
The overwhelming majority of these apps fall into the category, “Just for Fun.” In fact, less than 1,500 fall are categorized as “Business”:

If you’re a company looking to establish a presence on Facebook, know your audience. [...]

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(FREE) Social Media Webinars

Webinar

There are a couple of  FREE webinars coming up you might be interested in joining.
The first is Friday, May 9 at 11: 00 AM ET, where Forrester analysts Charlene Li and Josh Bernoff will discuss the topics covered in their new book, Groundswell.
I’ve followed their respective blogs for a while now, and I highly recommend [...]

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What I’m Reading – Social Media Conference Roundups

Conferences

Thought I’d share some interesting posts I’ve read in the last week or so from participants in a variety of recent social media related conferences:

MediaShift’s Mark Glaser discusses his participation in the NewsTools2008 UnConference.
CNET’s Stefanie Olsen reports from the Dealmaker Forum 2008.
Lee Odden’s share his notes from a panel on Facebook marketing at the Web [...]

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Social Media Word of the Day: Liveblogging

Terminology

Definition: Taking notes during a conference and publishing them for others to read in real-time.
Examples: Time Magazine liveblogs the Berkshire Hathaway annual meeting, A participants liveblogs IBM CEO Sam Palmisano’s keynote at BPLC, and Venturebeat liveblogs from the Web 2.0 Expo.
Analysis: Liveblogging is a valuable resource, both for people who are not able to attend [...]

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Upcoming Speaking Gig: IABC International Conference

Conferences

I’m pretty sure that this post from the IABC InSession blog will be the only time that Nicholas Negroponte and I will be pictured side by side:
I kind of like his pic better. It might be time for a new headshot that makes me look less…I don’t know…shady?
Anyway, if you’re attending the IABC International [...]

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