How To Leverage Social Media For Business

by Aaron Uhrmacher on July 10, 2008

in Social Media, Tutorials

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My post on Mashable today discusses how businesses can begin using social media for community building and conversations. Obviously it’s impossible to construct a plan based on a single post, but I hope there are some good ideas mixed up in there to get the juices flowing.

After the tutorial was published, I shared the link with my Twitter community, asking them for their thoughts. Several people responded:

  • @MSGiro said, “I’d also toss in be prepared for the good and bad yet don’t fear the bad. Embrace and learn from it.”
  • @PaullYoung said, “Good outline mate, solid for the newbs. Go offline is always handy, but not essential. Good concise writing!”
  • @RobertCollins said, “I’ve found capturing 3 things our client’s exec staff are passionate about & sharing gets them to listen and engage faster.”

Thanks for all this feedback. That’s the part of social media that I enjoy most: the ability to bat ideas like this back and fourth in near real time with people I respect all over the world.

There’s a lot more that probably deserves to be covered as part of this topic, so I’ll try to do so here over the next few days.

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