Comments on: CHALLENGE: 2009 Social Media Case Studies

By: King

King — Fri, 05 Mar 2010 15:03:42 +0000

Great work Aaron. I found your work meaningful, well written and easy to understand, excellent work here. However, for those of you that want to by-pass the intelectual experience and begin to immediately get into the profit. Affiliate marketing and social networking is the way to go: http://www.princeprofit.net

thank-you, Lorri for making the introduction.

By: James

James — Sun, 20 Sep 2009 17:19:27 +0000

Dell's use of twitter campign is a very much used case study in all the Conferences!
James
Social Media Link Building Services

By: Angela Connor

Angela Connor — Sat, 31 Jan 2009 04:51:44 +0000

I share real stories of real people. As a community manager with 11,000 members the stories are heartfelt, touching and illustrate the true power of online communities. Yes, I know the corporate big wigs want to hear of the successes of other corporate big wigs, but what about the woman who was out of work for months and shared her angst and fears from the day she was fired to the day she finally found a new job? I witnessed this. After looking for three solid months she finally got fed up and posted her resume as a blog post in the community. Well, she received a slew of comments giving her tips on ways to improve her resume and she did. She got the first job she applied for after using the revamped resume that was overhauled for free, by caring community members who wanted to see her succeed. A different kind of success, but success no less.

By: Aaron Uhrmacher

Aaron Uhrmacher — Tue, 27 Jan 2009 19:12:00 +0000

@ Adam – That’s great! I don’t think the company matters so much as knowing the industry, region, etc. It just shows that there are lots of different types of companies trying these new tools.

@ Will – Thanks for commenting. Please do share the results when you can.

@ Terra – I agree. It’s more persuasive when you can show that it’s not just advantageous for “the big guys.”

By: Terra Andersen

Terra Andersen — Tue, 27 Jan 2009 19:04:44 +0000

During most of my speaking engagements, I generally prefer using my own case studies that detail results of past clients or colleagues, simply because many people think that larger companies (like Dell and Starbucks) have an unfair advantage of already being well-known to general audiences, and they recieve a lot of attention to their social media efforts due to sheer word-of-mouth and a “hey look at what they’re doing” mentality.

Some of my clients allow me to use their name, and some allow me to talk about what industry they’re in, but not their name. Either way, it works out well.

By: Will Conley

Will Conley — Tue, 27 Jan 2009 02:29:00 +0000

Aaron, great timing. For me, anyway. I am wrapping up the first of two phases of a before-and-after case study for a mid-size non-profit. I will let you know when the second phase is finished, and share with you whatever results my client allows me to release. Looking forward to seeing the results of this post!

By: Adam Metz

Adam Metz — Mon, 26 Jan 2009 21:39:20 +0000

I speak about once a week, and I use my own case studies. Unfortunately, I generally can’t reveal the names of the clients, but they’re all leading lifestyle brands, and I can generally tell you what market they’re in (i.e. 3rd largest city in America, well-known tissue brand, etc.).

-Metz