Social Media
Like most of you, I was saddened by the news of Michael Jackson’s death yesterday. I was in the West Village and had trouble getting reception on my iPhone (as usual) when a guy walked passed talking on his phone. He said to the person on the other end, “Michael Jackson died today. How did you not hear? Aren’t you on Twitter?”
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Case study
There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of “social media ROI,” there’s a lot more to the story. Here’s what I think Dell did to generate that type of revenue. If your company can mimic this model, you’ll probably be able to make your first million using Twitter as well…
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Social Media