December 2009

CASE STUDY: Subscribers Are Not a Good ROI Metric

Case study

The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie.

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The Five Types of Blog Commenters

Blogs
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There are five types of commenters that leave messages on blogs. Which category do you fall into?

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Disruptive Companies are Hiring Now

Human Resources
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There’s a belief that most companies shut down their HR departments between Thanksgiving and New Year’s.

If that’s what most companies do, take advantage of this lull and increasing your own recruiting efforts at a time when your competitors are slowing down.

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