From the category archives:

Case study

CASE STUDY: Subscribers Are Not a Good ROI Metric

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The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie.

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REVIEW: The FedEx Blog

Case study

This week, I’m taking a look at the FedEx blog network. Hopefully we can all learn a few lessons from what the company is doing right and where there’s room for improvement.

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How Dell Generated $3 million in Sales Using Twitter

Case study

There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of “social media ROI,” there’s a lot more to the story. Here’s what I think Dell did to generate that type of revenue. If your company can mimic this model, you’ll probably be able to make your first million using Twitter as well…

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CHALLENGE: 2009 Social Media Case Studies

Case study

If you attended any social media webinar, seminar, conference, panel or similar session in the last 12 months, the case studies referenced by the speakers to showcase the value of social media likely included Dell, Blend-Tec, Starbucks and/or Comcast. Let’s put those to bed.

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