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	<title>DISRUPTology &#187; Products</title>
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	<description>Aaron Uhrmacher on Social Media Communications</description>
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		<title>The iPhone 4 is a Joke</title>
		<link>http://DISRUPTology.com/the-iphone-4-is-a-joke/</link>
		<comments>http://DISRUPTology.com/the-iphone-4-is-a-joke/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 15:48:46 +0000</pubDate>
		<dc:creator>Aaron Uhrmacher</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[iphone]]></category>

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		<description><![CDATA[I know this post probably means I won't be working with Apple anytime soon, but I've come to terms with that. I'm not buying the next generation iPhone, and here's why...]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://DISRUPTology.com/the-iphone-4-is-a-joke/" title="Permanent link to The iPhone 4 is a Joke"><img class="post_image alignright frame" src="http://DISRUPTology.com/wp-content/uploads/2010/08/iphone4_l.png" width="100" height="191" alt="iphone 4" /></a>
</p><p>I know this post probably means I won&#8217;t be working with Apple anytime soon, but I&#8217;ve come to terms with that. I&#8217;m not buying the next generation iPhone, and here&#8217;s why:</p>
<p>1. I can&#8217;t place a normal voice call on ATT from the middle of Manhattan, and Steve Jobs wants me to believe I can make a bandwidth hogging video call. It&#8217;s impossible right now.</p>
<p>2. iMovie crashes on my Macbook twice a month and it takes hours to render video. I have a hard time believing it will be any easier on a smaller screen with less processing power.</p>
<p>3. The screen is around six inches wide in landscape mode. I can&#8217;t type a text message without predictive text coming to the rescue now, so I imagine precision editing will be impossible.</p>
<p>4. HD video and images sound great, but it can sometimes take several minutes to get a 1 megapixel image to upload on ATT, who, incidentally, timed their bandwidth cap announcement to provide a major counter-bummer to the excitement of iPhone week.</p>
<p>I&#8217;m sure that many of you will disagree and that Apple will still sell millions of them this month alone. But I won&#8217;t be one of the people in line. Instead, I&#8217;ll just check another day off my calendar until my ATT contract expires.</p>
<p><strong>UPDATE (7/16):</strong> <a href="http://www.latimes.com/business/la-fi-iphone-jinx-20100716,0,186165.story">Yeah</a>, <a href="http://blogs.consumerreports.org/electronics/2010/07/apple-iphone-4-antenna-issue-iphone4-problems-dropped-calls-lab-test-confirmed-problem-issues-signal-strength-att-network-gsm.html">I think</a> <a href="http://www.huffingtonpost.com/2010/07/16/whoopi-goldberg-iphone-4_n_648775.html">I was right</a> <a href="http://events.apple.com.edgesuite.net/100716iab73asc/event/index.html">on this one</a>.</p>
<p><em>As a communicator, how do you envision using the new features to improve your work flow?</em></p>
<p><p style="border: 1px solid rgb(204, 204, 204); padding: 5px; background: rgb(221, 221, 221) none repeat scroll 0% 0%;"<left>&copy; Aaron Uhrmacher. Visit <a href="http://disruptology.com">DISRUPTology</a> for more posts on social media and communications.</center><br><br>Join me: <a href="http://twitter.com/aaronu">Twitter</a> | <a href="http://delicious.com/smiddysmails">Delicious</a> | <a href="http://disruptology.tumblr.com">Tumblr</a></p>      ]]></content:encoded>
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		<title>The iPhone is Released Today&#8230;Yawn</title>
		<link>http://DISRUPTology.com/the-iphone-is-released-todayyawn/</link>
		<comments>http://DISRUPTology.com/the-iphone-is-released-todayyawn/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 16:28:40 +0000</pubDate>
		<dc:creator>Aaron Uhrmacher</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Personally, I don’t care. I don’t have AT&#038;T and therefore, I can’t get one. This post is how I’m dealing with that jealousy.]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="www.mobilewhack.com/10-15-07-iphone.jpg"><img style="border-right: 0px; border-top: 0px; margin: 7px 10px 0px 0px; border-left: 0px; border-bottom: 0px" title="image" src="http://disruptology.com/wp-content/uploads/2008/07/image2.png" border="0" alt="image" width="120" height="83" align="left" /></a> Personally, I don’t care. I don’t have AT&amp;T and therefore, I can’t get one. This post is how I’m dealing with that jealousy.</p>
<p>I have noticed that the release is dominating my Twitter and FriendFeed streams. Hopefully someone is watching the chatter, as this will make an interesting case study about the role of social media in product launches.</p>
<ul>
<li>What edits are being made to the <a href="http://en.wikipedia.org/wiki/Iphone">iPhone Wikipedia page</a> in real time?</li>
<li>How many posts will document the unboxing of the product through photos, that will then be shared via <a href="http://flickr.com/search/?q=iPhone">Flickr streams</a>?</li>
<li>Who is <a href="http://summize.com/search?q=iphone+line">Twittering about standing in line</a> waiting for the product?</li>
</ul>
<p>And of course, the excitement will quickly be followed by the <a href="http://biz.yahoo.com/ap/080711/apple_iphone.html?.v=27">product glitches</a> and subsequent criticism of the company  through social media.</p>
<p>That’s also part of the new product lifecycle. I wonder if Apple has a strategy for dealing with this already in place…</p>
<div id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:53d51374-f0c0-4cc4-9b23-8f1361fcd067" class="wlWriterSmartContent" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a rel="tag" href="http://technorati.com/tags/iphone">iphone</a>,<a rel="tag" href="http://technorati.com/tags/social+media">social media</a></div>
<p><p style="border: 1px solid rgb(204, 204, 204); padding: 5px; background: rgb(221, 221, 221) none repeat scroll 0% 0%;"<left>&copy; Aaron Uhrmacher. Visit <a href="http://disruptology.com">DISRUPTology</a> for more posts on social media and communications.</center><br><br>Join me: <a href="http://twitter.com/aaronu">Twitter</a> | <a href="http://delicious.com/smiddysmails">Delicious</a> | <a href="http://disruptology.tumblr.com">Tumblr</a></p>      ]]></content:encoded>
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