Public Relations

The News Cycle Shortens, Ebbs and Flows

Public Relations
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How do blogs and social media affect the news cycle? We all know it’s getting shorter, but what are the implications as we develop media outreach strategies and try to balance our attention between high profile blogs and mainstream media outlets? A recent New York Times article discusses the results of a new Cornell study [...]

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10 Social Media Tasks for Summer Interns

Public Relations

What if a communications team actually used its interns to learn more about this social media thing everyone’s talking about? Here are ten ways I might consider putting summer interns to work…

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ANALYSIS: The Skittles Social Media Experiment

Public Relations

Here’s my take on the Skittles social media experiment.

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Twitter Case Study: Motrin Moms

Public Relations

A case study of moms collectively voicing displeasure for an advertisement by Motrin on Twitter, which was picked up by the mainstream media in less than 24 hours.

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The Ultimate Guide to Twitter for Communicators

Public Relations

Today I’m leading a webinar for the IABC on Twitter for Business. As part of that process, I created a handout for participants with some of the most useful Twitter resources I’ve discovered in the last few months.

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An Introduction to Search Engine Optimization for Corporate Blogs

Public Relations

When a company is ready to launch a corporate blog, there’s typically a checklist of sorts that the communications team goes through prior, during and following the launch. I bet SEO isn’t on there.

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PRSA T3 Conference Wrap-up

Conferences

Yesterday I sat on a panel at the PRSA T3 Conference with my buddies Paull Young from Converseon and David Bradfield from Fleishman-Hillard. Our session was called, “Tech PR & Social Media: New Skills & Opportunities for PR Pros.”

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The Corporate Blog – 10 Community Building Tips

Blogs

You can continue your social media education without leaving your desk (or cube, or office, or favorite coffee shop). On September 17, I’ll be leading an IABC webinar titled “The Corporate Blog: Ten Community Building Tips.”

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How to Measure Social Media ROI for Business

Public Relations

My post on Mashable today is about measuring social media ROI for business. This was a difficult post to write for several reasons. First, I know there are a lot of smart people already talking about this and I wanted to make sure I added to the conversation. It’s hard to do that when there [...]

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3 Up and Coming PR Bloggers You Should Read

Blogs

My buddy Josh Dilworth, who works for Porter-Novelli on all things social media, added me to a list of new bloggers worth reading. I really appreciate the consideration, and I figured I’d spread the love by adding a couple of bloggers I’m paying attention to these days that you might be interested in following as well (in addition to Josh, who always shares links to stories days before others are talking about them).

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Alltop Adds Category for PR Blogs

Blogs

The blogosphere by its nature is unstructured, messy and disjointed. This often makes it difficult for newcomers to find blogs that reflect their interests. Of course you could do a Google Search for “PR blogs” or try the same search on Technorati or Ice Rocket.

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