From the category archives:

Social Media

10 Risks for Corporate Social Media Early Adopters

in Social Media

In my last post, I discussed 10 rewards for companies that are early adopters of social media. There’s another side to this that I want to address separately: the biggest risks companies face when jumping into an unknown community.
Failure
Of course this is the big one, but it’s easily avoided. Failure means that the brand comes [...]

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10 Rewards for Corporate Social Media Early Adopters

Social Media

Here’s a list I put together of the 10 biggest rewards for businesses getting involved with social media early.

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When Good Consultants Go Bad

Social Media

As a communicator, you’ve probably learned a lot about the power of social media over the last 12 months. What would happen if you used that power to try and hurt a company rather than help them?

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Social Media Resources for Educators

Resources
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There are many ways that social media can be used in education, and I’ve found myself fielding more and more questions about this particular space. As a result, I decided to write this post assembling some of the best resources for learning more (and participating!) in social media for academia.

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Michael Jackson and the Formation of Online Communities

Social Media
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Like most of you, I was saddened by the news of Michael Jackson’s death yesterday. I was in the West Village and had trouble getting reception on my iPhone (as usual) when a guy walked passed talking on his phone. He said to the person on the other end, “Michael Jackson died today. How did you not hear? Aren’t you on Twitter?”

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How Dell Generated $3 million in Sales Using Twitter

Case study

There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of “social media ROI,” there’s a lot more to the story. Here’s what I think Dell did to generate that type of revenue. If your company can mimic this model, you’ll probably be able to make your first million using Twitter as well…

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10 Social Media Tasks for Summer Interns

Public Relations

What if a communications team actually used its interns to learn more about this social media thing everyone’s talking about? Here are ten ways I might consider putting summer interns to work…

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The Three Phases of Robert Scoble

Blogs

I’ve lately fallen out of love with Robert Scoble. If I were to meet him in person, I’d say, “It’s not me, it’s you.” But since that opportunity is unlikely to present itself anytime soon, I’m going to share this post instead.

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CHALLENGE: 2009 Social Media Case Studies

Case study

If you attended any social media webinar, seminar, conference, panel or similar session in the last 12 months, the case studies referenced by the speakers to showcase the value of social media likely included Dell, Blend-Tec, Starbucks and/or Comcast. Let’s put those to bed.

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Twitter Case Study: Motrin Moms

Public Relations

A case study of moms collectively voicing displeasure for an advertisement by Motrin on Twitter, which was picked up by the mainstream media in less than 24 hours.

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Umm…Craig Newmark and I traded Tweets!

Social Media

Yeah, I traded Tweets with Craig Newmark.

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