Disruptology

My post today on Mashable is about how to turn your next business trip into a social media experience by leveraging some of your existing networks as well as by adding a couple of others.
One of the best parts about posting to Mashable is seeing the conversations that develop in the comments, so I encourage [...]

Yesterday while I was leading some social media workshops out West,  Mashable published my latest post on 35+ Examples of Corporate Social Media.
It was the first guest post where I included a link to this blog, and I was hoping to welcome readers with a post featuring some additional examples of corporate social [...]

At least that’s the word from a guy who should know. Arun Chaudhary, Barack Obama’s director of video field production, has helped the campaign to post more than 1000 videos on YouTube as well as capture footage for TV ads, news clips and everything else.
After taking leave from his day job as an adjunct [...]

My newest Mashable post is up today, where I provide a brief tutorial on how to track 500 business blogs in 10 minutes a day.
I’m traveling right now so I don’t have a lot to add, but please read the post and contribute your own thoughts to it as well!
 
Technorati Tags: social media,google [...]

 
My post on Mashable today discusses how businesses can begin using social media for community building and conversations. Obviously it’s impossible to construct a plan based on a single post, but I hope there are some good ideas mixed up in there to get the juices flowing.
After the tutorial was published, I shared the [...]

 
Last week I was traveling, so I wasn’t able to share that my first post for Mashable on How to Live Blog a Conference was published on July Fourth!
If you’re not familiar with the blog, Mashable is one of the world’s top 10 blogs according to Technorati, and really one of the premier [...]

I am watching ESPN and shuffling through Google Reader. Here’s my deep thought: when Barry Bonds (allegedly) used steroids, it was bad.
We all agreed on that.

But when we talk about social media tools, referring to the robustness of a a new application as “like X on steroids” is perhaps one of the [...]

(Quote via The Flack; Image credit via Flickr by b_d_solis)
del.icio.us Tags: Twitter,Public Relations,Scoble

Definition: an orchestrated public relations campaign that seeks to create the impression of being spontaneous, grassroots behavior. Hence the reference to the artificial grass AstroTurf. (Wikipedia)
Negative Examples: Target, WalMart, Whole Foods
Analysis: Companies end up astroturfing for one of two reasons: either they don’t understand how to build online communities or they don’t want to take [...]

 
 
 
 
 
There are a couple of  FREE webinars coming up you might be interested in joining.
The first is Friday, May 9 at 11: 00 AM ET, where Forrester analysts Charlene Li and Josh Bernoff will discuss the topics covered in their new book, Groundswell.
I’ve followed their respective blogs for a while now, and I [...]