Statistics are persuasive, which is why you’re going to need them to help persuade the holder of the purse strings to invest in a social media strategy. My Mashable post today titled “how to find statistics on social media” offers a selection of key stats and resources to round out that PowerPoint deck you’ve been waiting to present.
I’ll summarize some of them here:Social media is rapidly becoming a core channel for disseminating information. Fifty-seven percent of this group of early social media adopters reported that social media tools are becoming more valuable to their activities, while 27% reported that social media is a core element of their communications strategy.
- Society for New Communications Research, “New Media, New Influencers & Implications for Public Relations
Social media can have a dramatic impact on your brand’s reputation. “34% post opinions about products and brands on their blog and 36% think more positively about companies that have blogs.
- Universal McCann’s Social Media Research Wave 3
Just over one quarter of the Inc. 500 reported social media was very important to their business/marketing strategy in 2007. That number has increased to 44% just one year later.
- University of Massachusetts Dartmouth Center for Marketing Research
Social networking use grew 24% year over year worldwide, with notable increases in Europe and the Middle East.
- Comscore, August 12, 2008
And here are a few compelling statistics not included in the post:
Over one-in-five (20.9%) of reporters said they spend over an hour-a-day reading blogs. A total of nearly three in five (57.1%) reporters said they read blogsat least two to three times a week.
- Brodeur Reporters Survey, January 2008
If you have any other statistics you find useful (along with their source), please share the link in the comments section below!