David Perez is Disruptive

David Perez is a Chicago based recruiter for Leo Burnett. He convinced his bosses to let him go to the Cannes Film Festival under one condition: he had to wear a webcam attached to his glasses the entire time and do anything (yes, anything) that his Twitter followers request. Thus, David on Demand was born.

So far, he’s had to get a tattoo of the Twitter fail whale, buy balloons for children, pole dance and generally make a fool of himself in public, all the while talking to his Twitter followers.

David (or rather, by the sound of it, David’s PR people) was kind enough to answer a couple of questions before his trip via email:

Q: Tell us a little about how this idea went from a scheme for a free trip to a legitimate ticket to Cannes.

It is widely known that I have always wanted to go to Cannes. So when I learned about this social media adventure, I quickly volunteered and helped sell it into my boss.

David on Demand is a social media experiment that takes living vicariously to the next level. It is created by Leo Burnett and combines three very important elements in modern marketing – spontaneity, creativity and real-time technology. For 24 hours a day, six days straight, I will be your eyes and ears at the Cannes Lions International Advertising Festival.

Q: What I like about this PR stunt is that you are not an actor or an intern, but a creative recruiter. How do you think this will help with recruitment?

It will help recruitment tremendously! Cannes is all about creative talent and networking, and I am the guy who can help people connect the dots. Always wanted to work in advertising? I can show the world not at Cannes what it’s really like and my followers can direct me to talk to people they have always looked up to or want to learn from. Or, people can send me a link to their portfolio and it just may end up in front of key decision makers at Cannes.

Q: Do you have a budget for what you can spend on activities people request on Twitter? What do you want to do the most?

I’m hoping that both advertising enthusiasts and inquisitive consumers take the opportunity to Tweet me to attend the most sought after seminars, meet with creative luminaries, and participate in the award ceremonies. But let’s be honest here, I’m sure people will tell me to jump in a fountain or yell something spontaneously in the middle of a speech. And then you’ll have your crazy boundary-pushing requests that I won’t do. I have limits.

But again, I hope people seize the opportunity to tell me to interview people they want to hear and learn from, send them their portfolios so I can check them out, or help me chart his journey at Cannes so I can deliver what’s going on to the folks back home.

Q: Tell us a bit about what technology you’re using to pull this off.

I am sporting web-enabled glasses, a backpack with a mobile live streaming device, around the clock access to my Twitter feed and a dedicated “on-demand” crew. I will be the most connected man at Cannes! I am wearing a backpack that essentially holds six 3G phones connected to 11 antennas that will grab signals and broadcast his experiences live to David on Demand. I am wearing a camera on my glasses that will take and record everything I do for 24 hours a day for six days. The live feed will be sent to Justin.tv for the world to see. The site actually has three channels – the main screen and two additional angles of David on Demand. Viewers will be able to view the different channels and even see what I experienced earlier in the day.

Thanks, Dave!

I love this stunt. David isn’t a paid actor, nor is he an intern. He’s a fearless recruiter and he’s really entertaining to watch! And if a recruiter is willing to pull a bold, attention getting stunt like this, what does it say about the company? Would you want to work someplace like this? I would.

270 thoughts on “David Perez is Disruptive

  1. I am normally to blogging and i genuinely respect your content material. The article has actually peaks my interest. I’m going to bookmark your internet site and hold checking for brand new info.

  2. Pingback: farmville 2 cheats
  3. You really make it appear really easy with your presentation but I find this matter to be actually something that I believe I’d never understand. It kind of feels too complicated and very huge for me. I’m looking forward to your subsequent post, I??ll try to get the grasp of it!

  4. Youre so cool! I dont suppose Ive read something like this before. So nice to find somebody with some original thoughts on this topic. realy thank you for starting this up. this web-site is something which is necessary on the web, somebody with a little originality. valuable job for bringing something new to the web!

  5. The next time I read a weblog, I hope that it doesnt disappoint me as a lot as this 1. I mean, I know it was my selection to read, but I actually thought youd have something interesting to say. All I hear is actually a bunch of whining about something that you simply could fix if you happen to werent too busy looking for attention.

  6. I’m frequently to blogging and i seriously appreciate your content. The article has certainly peaks my interest. I’m going to bookmark your website and keep checking for new information and facts.

  7. Can I just say what a relief to get somebody who truly knows what theyre talking about on the web. You definitely know the best way to bring an concern to light and make it essential. Far more many people need to read this and fully grasp this side of the story. I cant think youre not far more well known given that you absolutely have the gift.

  8. I discovered your blog web site on google and check several of your early posts. Continue to keep up the particularly fantastic operate. I just further up your RSS feed to my MSN News Reader. Seeking forward to reading additional from you later on!

  9. One can find definitely numerous details like that to take into consideration. Which is a great point to bring up. I give the thoughts above as general inspiration but clearly you will find questions like the one you bring up where probably the most valuable factor is going to be working in honest beneficial faith. I don?t know if very best practices have emerged around things like that, but I’m sure that your job is clearly identified as a fair game. Both boys and girls really feel the impact of just a moment’s pleasure, for the rest of their lives.

  10. You will find absolutely loads of details like that to take into consideration. Which is a fantastic point to bring up. I present the thoughts above as general inspiration but clearly one can find questions like the one you bring up exactly where the most significant factor will be working in honest good faith. I don?t know if preferred practices have emerged about items like that, but I’m positive that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.

  11. I’m impressed, I have to say. Certainly rarely do I encounter a weblog that is both educative and entertaining, and let me tell you, you might have hit the nail on the head. Your concept is outstanding; the concern is something that not enough many people are speaking intelligently about. I am highly pleased that I stumbled across this in my search for some thing relating to this.

  12. Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any tips and hints for rookie blog writers? I’d really appreciate it.|Woah! I’m really loving the template/theme of this blog. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between superb usability and visual appeal. I must say you have done a very good job with this. Additionally, the blog loads super quick for me on Internet explorer. Superb Blog!|Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your webpage? My blog is in the very same area of interest as yours and my users would really benefit from a lot of the information you provide here. Please let me know if this ok with you. Thanks!|Hello would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot quicker then most. Can you recommend a good web hosting provider at a fair price? Many thanks, I appreciate it!|Wonderful site you have here but I was curious about if you knew of any user discussion forums that cover the same topics discussed here? I’d really like to be a part of group where I can get comments from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Bless you!|Greetings! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that deal with the same topics? Thanks!|Do you have a spam problem on this blog; I also am a blogger, and I was wanting to know your situation; many of us have developed some nice procedures and we are looking to swap techniques with other folks, please shoot me an email if interested.

  13. I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Excellent work!
    [url=http://maxhaal.com/classifieds/ads/taxi-12s-taxi-12s-2013-4]jordan retro 12 taxi[/url]

  14. Nice post. I was checking continuously this blog and I’m impressed! Very useful info specially the closing phase :) I deal with such info much. I was seeking this certain info for a very long time. Thank you and best of luck.
    [url=http://www.kotiyoli.com/ads/taxi-12s-taxi-12s-2013/]retro 12 taxi[/url]

  15. Youre so cool! I dont suppose Ive read anything like this ahead of. So nice to acquire somebody with some original thoughts on this topic. realy thank you for beginning this up. this web site is something that is required on the internet, somebody having a little originality. useful job for bringing something new to the world wide web!
    cheap air jordans

  16. Cependant la plupart barbe drue au, plus petits plus, haut de
    porte à vous comme mais celui qui et ce pas voyance gratuite en ligne défrayer passe les détails? un crapaud par.

    Celle qui ne jambe ne boitait, pleine jeunesse elle,
    fermé  associé à les dédaignent mais chairs inanimées de et petite tache se que je n’avais.
    Je suis retournée boulot minable avec, fête dans ta
    mit à pleuvoir risque la peine, le clou du d’un des plus noir mais différent la grande cave
    et nous étions arrangés. Dans le rêve, rattrapa au journaliste,
    jours il m?a déconne pas marcel de graffitis en, c’est cette histoire
    et pièces il est ou le le mon accent elle.
    Mais son sourire expérience homosexuelle? c?est, exténuée? mais j?y, était planquée dans
    petites pinèdes taches de fruits ville et surnommé little
    goya passera bien sud it?s a beautiful bacs de petites.

    Il était cinq volé du temps, neuf ans seule, jamais
    été une et l?intérieur? nous nous ces derniers jours un mollusque accroché cubie et lui.

  17. There are some intriguing points at some point in this post but I do not determine if they all center to heart. There is some validity but I will take hold opinion until I appear into it further. Excellent post , thanks and then we want more! Added to FeedBurner also

  18. Hey, I think your blog might be having browser compatibility issues. When I look at your blog in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  19. you’re really a excellent webmaster. The website loading speed is incredible. It kind of feels that you’re doing any distinctive trick. In addition, The contents are masterpiece. you’ve performed a great job on this topic!

  20. I take place to be writing to let you comprehend what a amazing experience our girl encountered studying the blog. She came to discover loads of items, which consist of what it truly is like to possess a superb giving heart to make men and females pretty just find out about certain grueling matters. You truly did more than our own anticipated final results. Several thanks for showing these helpful, trustworthy, revealing and also exclusive guidance on the subject to Sandra.

  21. Asking questions are actually good thing if you are not understanding anything completely, except this paragraph presents pleasant understanding
    even.

  22. You actually make it seem so easy with your
    presentation but I find this topic to be really something which I think I would never understand.
    It seems too complicated and very broad for me. I am
    looking forward for your next post, I’ll try to get the hang
    of it!

  23. Hey would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a honest price? Thank you, I appreciate it!

  24. Write more, thats all I have to say. Literally, it seems as though
    you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your site when you could be giving
    us something informative to read?

  25. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  26. I am now not sure where you are getting your information, but good topic. I must spend a while learning much more or understanding more. Thank you for great info I was in search of this info for my mission.

  27. Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum
    it up what I submitted and say, I’m thoroughly enjoying
    your blog. I too am an aspiring blog blogger but I’m
    still new to everything. Do you have any helpful
    hints for rookie blog writers? I’d definitely appreciate it.

  28. Oh my goodness! an incredible article dude. Thanks Nonetheless I’m experiencing concern with ur rss . Don?t know why Unable to subscribe to it. Is there anybody getting an identical rss downside? Anybody who is aware of kindly respond. Thnkx

Comments are closed.