Comments on: CASE STUDY: Subscribers Are Not a Good ROI Metric http://DISRUPTology.com/do-not-measure-roi-by-subscribers/ Aaron Uhrmacher on Social Media Communications Tue, 06 Jul 2010 00:32:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: pligg.com http://DISRUPTology.com/do-not-measure-roi-by-subscribers/comment-page-1/#comment-390 pligg.com Fri, 19 Feb 2010 23:03:34 +0000 http://DISRUPTology.com/?p=537#comment-390 <strong>CASE STUDY: Subscribers Are Not a Good ROI Metric...</strong> The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie.... CASE STUDY: Subscribers Are Not a Good ROI Metric…

The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie….

]]> By: Gary Edgar http://DISRUPTology.com/do-not-measure-roi-by-subscribers/comment-page-1/#comment-410 Gary Edgar Thu, 07 Jan 2010 23:12:03 +0000 http://DISRUPTology.com/?p=537#comment-410 I had a similar problem with my own website hosted by Squarespace. One week - using their tracking numbers - my site suddenly had 700+ page views. Considering the regular traffic to my site this was an increase of about 400 views. It didn't take long before I recognized it as a glitch. It did help me realize that numbers are secondary, and shouldn't really act as the driving force behind your web strategy.<br><br>Good post. I had a similar problem with my own website hosted by Squarespace. One week – using their tracking numbers – my site suddenly had 700+ page views. Considering the regular traffic to my site this was an increase of about 400 views. It didn't take long before I recognized it as a glitch. It did help me realize that numbers are secondary, and shouldn't really act as the driving force behind your web strategy.

Good post.

]]> By: Gary Edgar http://DISRUPTology.com/do-not-measure-roi-by-subscribers/comment-page-1/#comment-372 Gary Edgar Thu, 07 Jan 2010 18:12:03 +0000 http://DISRUPTology.com/?p=537#comment-372 I had a similar problem with my own website hosted by Squarespace. One week - using their tracking numbers - my site suddenly had 700+ page views. Considering the regular traffic to my site this was an increase of about 400 views. It didn't take long before I recognized it as a glitch. It did help me realize that numbers are secondary, and shouldn't really act as the driving force behind your web strategy.<br><br>Good post. I had a similar problem with my own website hosted by Squarespace. One week – using their tracking numbers – my site suddenly had 700+ page views. Considering the regular traffic to my site this was an increase of about 400 views. It didn't take long before I recognized it as a glitch. It did help me realize that numbers are secondary, and shouldn't really act as the driving force behind your web strategy.

Good post.

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