There are 23,160 Facebook applications, according to a recent post by Flowing Data with figures supplied from Facebook.
The overwhelming majority of these apps fall into the category, “Just for Fun.” In fact, less than 1,500 fall are categorized as “Business”:
If you’re a company looking to establish a presence on Facebook, know your audience. They want to be entertained.
PS: Back when there were only 4,000 applications, I wrote a post for my company blog outlining what I thought were the 29 best Facebook applications for PR professionals. Overall the list is probably still pretty good, but I’d add the ‘Blog It’ app that was recently released by Six Apart for good measure.
Do you use Facebook for pitching or do your clients? If so, which applications do you find most useful?
Social Media