Comments on: How to Measure Social Media ROI for Business http://DISRUPTology.com/how-to-measure-social-media-roi-for-business/ Aaron Uhrmacher on Social Media Communications Tue, 06 Jul 2010 00:32:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: ROI measurement + Items = YES you can measure Social Media ROI - Fast.Fwd.Innov@tion http://DISRUPTology.com/how-to-measure-social-media-roi-for-business/comment-page-1/#comment-85 ROI measurement + Items = YES you can measure Social Media ROI - Fast.Fwd.Innov@tion Thu, 07 Aug 2008 17:04:41 +0000 http://disruptology.com/2008/07/31/how-to-measure-social-media-roi-for-business/#comment-85 [...] 2 days, being irritated by the fact people say we can’t measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling (you should be reading that post if not done already) [...] [...] 2 days, being irritated by the fact people say we can’t measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling (you should be reading that post if not done already) [...]

]]> By: Beth Kanter http://DISRUPTology.com/how-to-measure-social-media-roi-for-business/comment-page-1/#comment-84 Beth Kanter Tue, 05 Aug 2008 13:59:43 +0000 http://disruptology.com/2008/07/31/how-to-measure-social-media-roi-for-business/#comment-84 I really appreciated your post and while I agree since there are no standard metrics - it makes it hard to measure and compare ROI - but you can evaluate the ROI at a company level or perhaps individual blogger level. Avinash Kaushik has a good framework for looking at the ROI of blogs http://beth.typepad.com/beths_blog/2008/08/measuring-the-v.html For nonprofits, with technology investments - we usually have to look deeper than how did it cost and how much did we earn .. because our bottom line is social capital or social change. Intangible benefits - while hard to quantity - end up being really important. And the qualitative data - is also important because that's where the stories are - and that is what sells an ROI report. http://legalservices.wikispaces.com/ I really appreciated your post and while I agree since there are no standard metrics – it makes it hard to measure and compare ROI – but you can evaluate the ROI at a company level or perhaps individual blogger level.

Avinash Kaushik has a good framework for looking at the ROI of blogs
http://beth.typepad.com/beths_blog/2008/08/measuring-the-v.html

For nonprofits, with technology investments – we usually have to look deeper than how did it cost and how much did we earn .. because our bottom line is social capital or social change.

Intangible benefits – while hard to quantity – end up being really important. And the qualitative data – is also important because that’s where the stories are – and that is what sells an ROI report.
http://legalservices.wikispaces.com/

]]> By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://DISRUPTology.com/how-to-measure-social-media-roi-for-business/comment-page-1/#comment-83 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 05 Aug 2008 10:01:10 +0000 http://disruptology.com/2008/07/31/how-to-measure-social-media-roi-for-business/#comment-83 [...] on it? How do you measure social media success for your company?” Find out from Aaron what other social media measuring issues businesses face, and offer your [...] [...] on it? How do you measure social media success for your company?” Find out from Aaron what other social media measuring issues businesses face, and offer your [...]

]]> By: Katie Paine http://DISRUPTology.com/how-to-measure-social-media-roi-for-business/comment-page-1/#comment-72 Katie Paine Thu, 31 Jul 2008 21:26:59 +0000 http://disruptology.com/2008/07/31/how-to-measure-social-media-roi-for-business/#comment-72 Guidelines are already available from the Institute for Public Relations http://www.instituteforpr.org/research_single/how_to_measure_social_media_relations/ And the Society for New Communications Research is the logical group to push them forward. Guidelines are already available from the Institute for Public Relations http://www.instituteforpr.org/research_single/how_to_measure_social_media_relations/
And the Society for New Communications Research is the logical group to push them forward.

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