Interactive YouTube Video Signals Evolution of Social Marketing

youtube_carslife.jpg If you think the future of social media revolved solely around leaving and responding to comments, you are wrong (thank goodness!).

The folks at Hexolabs have released what is being called the first interactive YouTube video game. If marketers are paying attention, it should result in a flurry of Outlook calendar invites for brainstorming sessions this week.

The Premise

In "A Car’s Life," participants watch a brief video of a car meandering over some difficult terrain. At some point towards the end of the piece, a button appears for viewers to click. If you do so in time, you advance to the next level and watch the car overcome even more obstacles. If you don’t click the button in time, the car crashes and the video ends.

How They Did It

Hexolabs used YouTube’s annotation feature to insert links into each video connecting them to other YouTube videos they created for the various levels. In doing so, Hexolabs created what is probably the first interactive video game on the popular video sharing site.

What It Means for Marketers

The video works for several reasons. One, the animation is simple but interesting. It requires minimal effort and explanation to play, and the payoff is worth it. it’s also much more fun than just watching a plain old video. Two, at least for right now, it’s original. If you missed being among the first companies to put up a Facebook page, start a Twitter account or pay ridiculous sums of money for a viral video that never went viral, this could be your chance to earn a citation in the annals of corporate social media marketing.

I’m kidding, of course.

But the idea is a novel one and certainly worth further consideration. Can you create an interactive experience with this type of storytelling that people would want to share with their friends? This is a fresh approach to video I doubt many (if any) companies have explored.

As of this writing, there are only about 100,000 views for the first installment and less than 50,000 for the third. When I saw it last week, there were less than 5,000 views. I predict that when this does catch on, we’ll see many iterations of it from companies in the months to come.

You can play "A Car’s Life" for yourself here:

Hat tip to Amit , whose post reminded me to blog about it!

19 thoughts on “Interactive YouTube Video Signals Evolution of Social Marketing

  1. Interesting step in the evolution of YouTube – the applications are endless and not just from a marketing standpoint. The first thing that came to my mind was those D&D type adventure books I used to read when I was kid. At the end of each page you were presented with a choice of two or three outcomes and then told to go to that page, some with positive results, some negative. Seems to me that this presents people with a novel way to engage people in a bit of video storytelling – like this guy? Click on him to see more footage of him…Like that chick…click on her etc….

  2. Interesting step in the evolution of YouTube – the applications are endless and not just from a marketing standpoint. The first thing that came to my mind was those D&D type adventure books I used to read when I was kid. At the end of each page you were presented with a choice of two or three outcomes and then told to go to that page, some with positive results, some negative. Seems to me that this presents people with a novel way to engage people in a bit of video storytelling – like this guy? Click on him to see more footage of him…Like that chick…click on her etc….

  3. Dude.. I’m not substantially into studying, but somehow I obtained to experience lots of article articles with your internet website. Its magnificent how attention-grabbing it definitely is for me to go to you pretty frequently.

  4. Outstandingly illuminating thanks, It is my belief your current subscribers could possibly just want a fantastic deal more blog posts similar to this keep up the excellent information.

  5. Hi there, just became aware of your blog through Google, and found that it’s truly informative. I am gonna watch out for brussels. I will appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  6. Currently it appears like BlogEngine is the best blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?|Superb post however I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it!|Hey there! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!|When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Thanks!|Hello! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a wonderful job!|Good day! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be great if you could point me in the direction of a good platform.|Hi! This post could not be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this write-up to him. Pretty sure he will have a good read. Thank you for sharing!|Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?|Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!|The other day, while I was at work, my sister stole my iphone and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!|I was wondering if you ever thought of changing the structure of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or 2 images. Maybe you could space it out better?|Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you reduce it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any assistance is very much appreciated.|This design is spectacular! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!|I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Superb work!|Hello there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking and checking back often!|Hey there! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you|Hey, I think your blog might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!|Sweet blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks|Hey! This is kind of off topic but I need some guidance from an established blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin. Do you have any ideas or suggestions? Appreciate it|Hey there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My blog looks weird when browsing from my iphone. I’m trying to find a theme or plugin that might be able to fix this issue. If you have any recommendations, please share. Thank you!|I’m not that much of a online reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later on. Many thanks|I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to design my own blog and would like to know where u got this from. thanks a lot|Whoa! This blog looks exactly like my old one! It’s on a completely different topic but it has pretty much the same page layout and design. Outstanding choice of colors!|Hey there just wanted to give you a brief heads up and let you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.|Hi there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any html coding knowledge to make your own blog? Any help would be greatly appreciated!|Howdy this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!|Heya! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no data backup. Do you have any solutions to protect against hackers?|Howdy! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward to new updates.|Good day! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?|Hi! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Thank you!|I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100% certain. Any recommendations or advice would be greatly appreciated. Appreciate it|Hmm is anyone else experiencing problems with the pictures on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.|I’m not sure exactly why but this web site is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later and see if the problem still exists.|Hi there! I’m at work surfing around your blog from my new iphone! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the great work!|Wow that was odd. I just wrote an really long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say superb blog!|Hi superb website! Does running a blog such as this require a massive amount work? I have virtually no knowledge of programming but I had been hoping to start my own blog in the near future. Anyhow, should you have any ideas or tips for new blog owners please share. I understand this is off subject nevertheless I simply had to ask. Thank you!|Hi! I know this is somewhat off-topic however I had to ask. Does managing a well-established website such as yours require a large amount of work? I’m completely new to operating a blog however I do write in my journal daily. I’d like to start a blog so I can share my personal experience and views online. Please let me know if you have any ideas or tips for brand new aspiring blog owners. Appreciate it!|Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.|I don’t know if it’s just me or if perhaps everyone else experiencing problems with your site. It looks like some of the text within your posts are running off the screen. Can someone else please comment and let me know if this is happening to them too? This could be a issue with my internet browser because I’ve had this happen previously. Appreciate it|First off I want to say fantastic blog! I had a quick question that I’d like to ask if you don’t mind. I was curious to find out how you center yourself and clear your mind prior to writing. I have had a difficult time clearing my mind in getting my thoughts out. I do enjoy writing however it just seems like the first 10 to 15 minutes are wasted just trying to figure out how to begin. Any suggestions or hints? Thank you!

  7. I can see that you are putting a lots of efforts into your blog page. Maintain posting the great operate.Some really helpful details in there. Bookmarked. Wonderful to see your internet site. Thanks!

  8. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  9. Pingback: Google
  10. Hi there, simply turned into aware of your weblog via Google, and located that it is really informative. I am going to watch out for brussels. I’ll appreciate should you continue this in future. Lots of folks will likely be benefited from your writing. Cheers!

Comments are closed.