http://DISRUPTology.com/monetizing-social-networks/ Aaron Uhrmacher on Social Media Communications Tue, 06 Jul 2010 00:32:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://DISRUPTology.com/monetizing-social-networks/comment-page-1/#comment-207 Aaron Sun, 19 Oct 2008 17:11:48 +0000 http://DISRUPTology.com/?p=194#comment-207 Thanks for the comment and good point. I wonder to what degree we as communicators contribute to this and - given that there probably are different levels of authenticity as you mention - how we need to take this in to account as we develop and build our own social networks. The goal is publicity of course, but how do we engage so that our message is received, shared and "authentic"? Thanks for the comment and good point. I wonder to what degree we as communicators contribute to this and – given that there probably are different levels of authenticity as you mention – how we need to take this in to account as we develop and build our own social networks. The goal is publicity of course, but how do we engage so that our message is received, shared and “authentic”?

]]> http://DISRUPTology.com/monetizing-social-networks/comment-page-1/#comment-206 Steve-O Fri, 17 Oct 2008 21:18:21 +0000 http://DISRUPTology.com/?p=194#comment-206 I think what the New Yorker piece makes clear to me is that there is probably a relativity scale that envelops all "authenticity," e.g. Genuine, Calculated and Ambush, are just three levels that come to mind. And that authenticity can be corrupted in ways that are sometimes perfectly innocent, but more often than not, calculated and intentional. The filter is the community at large. But as social media tactics become more pervassive, the degree of inauthencity will invariably rise in conjunction with a geometric increase in community members that are clueless about relative authenticity -- or view all chatter with a jaundiced eye. I think what the New Yorker piece makes clear to me is that there is probably a relativity scale that envelops all “authenticity,” e.g. Genuine, Calculated and Ambush, are just three levels that come to mind. And that authenticity can be corrupted in ways that are sometimes perfectly innocent, but more often than not, calculated and intentional. The filter is the community at large. But as social media tactics become more pervassive, the degree of inauthencity will invariably rise in conjunction with a geometric increase in community members that are clueless about relative authenticity — or view all chatter with a jaundiced eye.

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