CASE STUDY: Subscribers Are Not a Good ROI Metric

Case study

The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie.

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The Five Types of Blog Commenters

Blogs
Thumbnail image for The Five Types of Blog Commenters

There are five types of commenters that leave messages on blogs. Which category do you fall into?

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Disruptive Companies are Hiring Now

Human Resources
Thumbnail image for Disruptive Companies are Hiring Now

There’s a belief that most companies shut down their HR departments between Thanksgiving and New Year’s.

If that’s what most companies do, take advantage of this lull and increasing your own recruiting efforts at a time when your competitors are slowing down.

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Pardon the Disruption

Misc
first aid image

I don’t typically post about my personal life here, but my eight days in the hospital proved to be a pretty transformative experience that will affect what I write here for the next few months. How? Read on…

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Tagnic: Are You Playing the New Twitter Game?

Social Networking
Thumbnail image for Tagnic: Are You Playing the New Twitter Game?

Tagnic is my new favorite game on Twitter.

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Social Media Stories of the Week: 8-28-09

Friday Links
link love

Here’s a collection of posts this week on social media related topics you might enjoy…

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When Good Consultants Go Bad

Social Media
good vs. evil use of social media

As a communicator, you’ve probably learned a lot about the power of social media over the last 12 months. What would happen if you used that power to try and hurt a company rather than help them?

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Friday Links for 8-21-09

Friday Links
link love

Some interesting posts/articles I read this week you might enjoy as well…

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REVIEW: The FedEx Blog

Case study
fed ex trucks

This week, I’m taking a look at the FedEx blog network. Hopefully we can all learn a few lessons from what the company is doing right and where there’s room for improvement.

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Why People Tweet

Statistics
emarketer thumbnail

In a survey conducted by TNS and The Conference Board on how Americans use Twitter, almost 42% of respondents claimed they did so to keep in touch with friends.

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The News Cycle Shortens, Ebbs and Flows

Public Relations
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How do blogs and social media affect the news cycle? We all know it’s getting shorter, but what are the implications as we develop media outreach strategies and try to balance our attention between high profile blogs and mainstream media outlets? A recent New York Times article discusses the results of a new Cornell study [...]

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