Ultimate Guide to Online Community Building for Communicators
Overview
The below links and resources are intended to supplement my presentation on identifying your online community. If you have any questions, please contact me.
Listening Tools
- WhosTalkin aggregates results from Backtype, FriendFeed, Google Blog Search, IceRocket, Social Mention, Twitter and many more. To get the most accurate results, make sure you’re using the most appropriate keywords.
- Twitterfall is great for monitoring one hashtag (#) or topic during conferences.
- 20 Social Media Monitoring Tools (via SocializeMobilize)
- Collectiva is a new real time search tool.
- Alltop organizes blogs according to keywords. A great place to start for finding your community.
- FriendFeed aggregates member’s content from multiple online destinations, making it extremely useful as a tool for learning where your community spends its time.
- Backtype tracks comments across the social web.
- Tweetdeck is a service for following Twitter conversations on your desktop. It’s great because you can also include columns for keywords that will show you who is talking about topics you’re interested in, even if you’re not following each other.
Research
- Facebook Application Statistics
- Facebook Page Tracker
- CheckFacebook.com
- FriendFeed Stats
- LinkedIn Tools and Resources (via Mashable)
Tools
- Yammer is an internal communications tools much like Twitter.
- Socialcast is another internal communications tool, but includes more robust features like Facebook.
- Ning allows you to create your own branded social network (or join an existing one!).
Case Studies
- Seagate Uses Social Media to Humanize Storage Devices
- How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign (via Fast Company)
- Social Media ROI: Dell’s $3m on Twitter and Four Better Examples
- The New Social Engagement: A Visit to Zappos (via Mashable)
- Spacebook Brings Secure Social Networking to NASA (via FCW)
- BusinessWeek Mulls Goals and Challenges of Blogging
- Real Time Search Results for #IranElection (via Twitter)
- Wiggly Wigglers
- JPG Magazine
- Thomas Nelson Book Review Bloggers
- Kickstarter
Last update: June 2009
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