Ultimate Guide to Online Community Building for Communicators

The below links and resources are intended to supplement my presentation on identifying your online community. If you have any questions, please contact me.

Listening Tools

  • WhosTalkin aggregates results from Backtype, FriendFeed, Google Blog Search, IceRocket, Social Mention, Twitter and many more. To get the most accurate results, make sure you’re using the most appropriate keywords.
  • Twitterfall is great for monitoring one hashtag (#) or topic during conferences.
  • 20 Social Media Monitoring Tools (via SocializeMobilize)
  • Collectiva is a new real time search tool.
  • Alltop organizes blogs according to keywords. A great place to start for finding your community.
  • FriendFeed aggregates member’s content from multiple online destinations, making it extremely useful as a tool for learning where your community spends its time.
  • Backtype tracks comments across the social web.
  • Tweetdeck is a service for following Twitter conversations on your desktop. It’s great because you can also include columns for keywords that will show you who is talking about topics you’re interested in, even if you’re not following each other.



  • Yammer is an internal communications tools much like Twitter.
  • Socialcast is another internal communications tool, but includes more robust features like Facebook.
  • Ning allows you to create your own branded social network  (or join an existing one!).

Case Studies

Last update: June 2009