IABC

The below links and resources are intended to supplement the IABC presentation titled, “Corporate Blogging: 10 Community Building Tips,” that I presented in September, 2008:

Blog Writing

• 40+ Topics for Corporate Bloggers (via Mashable)
• Tips for Writing Better Blog Posts (via Problogger)

Blog Search

• Tool: iBlogBusiness
• Tool: Alltop

Case Studies

• Tyson Hunger Relief blog
• Cadence Design blogs
• Dell community page
• Fisk-A-Teers blog
• BONUS: 35+ Examples of Corporate Social Media in Action

Measurement and Analysis

• 10 No Cost Ways to Measure Online Engagement (via The Measurement Standard)
• How to Measure Social Media ROI for Business (via Mashable)
• Tool: Trendpedia – Blog search engine and trend tracking tool
• Tool: AideRSS – Shows which posts are shared on social sites
• Tool: Quarkbase – Lots of information about your blog or your competitor’s
• Tool: BlogPulse – Create useful graphics comparing conversations

RSS

• 7 Tips for Making the Most of Your RSS Reader (via Read/Write Web)
• Tool: Google Reader – RSS Feed Reader

Search

• The Big List of Major B2B Search Engines (via Search Engine Land)

Search Engine Optimization

• 9 Tips to Improve Search Engine Optimization (via MediaShift)

Web Monitoring

• 13 Free and Cheap Monitoring Services
• Tool: Xinu Returns