http://DISRUPTology.com/skittles-social-media/ Aaron Uhrmacher on Social Media Communications Fri, 17 Sep 2010 10:51:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-307 Frank Strong Fri, 06 Mar 2009 03:49:08 +0000 http://DISRUPTology.com/?p=379#comment-307 I think you are dead on -- the jury is still out -- but the important point I've derived from your post is to "learn as much as you can" about social media -- I've taken up studying and posting use cases on my own blog to this end. Indeed as social media matures as a marketing tool, we'll probably see many more cases like Skittles. Personally, I like the fact Skittles took a risk and tried something new. In fact it's quite impressive given my impression of Mars & Co. as a rather conservative company. I think you are dead on — the jury is still out — but the important point I’ve derived from your post is to “learn as much as you can” about social media — I’ve taken up studying and posting use cases on my own blog to this end. Indeed as social media matures as a marketing tool, we’ll probably see many more cases like Skittles. Personally, I like the fact Skittles took a risk and tried something new. In fact it’s quite impressive given my impression of Mars & Co. as a rather conservative company.

]]> http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-523 Frank Strong Fri, 06 Mar 2009 03:49:00 +0000 http://DISRUPTology.com/?p=379#comment-523 I think you are dead on -- the jury is still out -- but the important point I've derived from your post is to "learn as much as you can" about social media -- I've taken up studying and posting use cases on my own blog to this end. Indeed as social media matures as a marketing tool, we'll probably see many more cases like Skittles. Personally, I like the fact Skittles took a risk and tried something new. In fact it's quite impressive given my impression of Mars & Co. as a rather conservative company. I think you are dead on — the jury is still out — but the important point I’ve derived from your post is to “learn as much as you can” about social media — I’ve taken up studying and posting use cases on my own blog to this end. Indeed as social media matures as a marketing tool, we’ll probably see many more cases like Skittles. Personally, I like the fact Skittles took a risk and tried something new. In fact it’s quite impressive given my impression of Mars & Co. as a rather conservative company.

]]> http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-306 Georg Thu, 05 Mar 2009 16:24:47 +0000 http://DISRUPTology.com/?p=379#comment-306 Some good points, in particular on the question of engagement vs. marketing. Thanks, Aaron! Some good points, in particular on the question of engagement vs. marketing. Thanks, Aaron!

]]> http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-522 Georg Thu, 05 Mar 2009 16:24:00 +0000 http://DISRUPTology.com/?p=379#comment-522 Some good points, in particular on the question of engagement vs. marketing. Thanks, Aaron! Some good points, in particular on the question of engagement vs. marketing. Thanks, Aaron!

]]> http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-304 Aaron Uhrmacher Tue, 03 Mar 2009 19:43:30 +0000 http://DISRUPTology.com/?p=379#comment-304 I agree. As I said, I don't think about candy unless I'm at the airport or gas station. But maybe I'm not the target audience. Regardless, it was a creative way to generate some buzz! I agree. As I said, I don’t think about candy unless I’m at the airport or gas station. But maybe I’m not the target audience. Regardless, it was a creative way to generate some buzz!

]]> http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-521 Aaron Uhrmacher Tue, 03 Mar 2009 19:43:00 +0000 http://DISRUPTology.com/?p=379#comment-521 I agree. As I said, I don't think about candy unless I'm at the airport or gas station. But maybe I'm not the target audience. Regardless, it was a creative way to generate some buzz! I agree. As I said, I don’t think about candy unless I’m at the airport or gas station. But maybe I’m not the target audience. Regardless, it was a creative way to generate some buzz!

]]> http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-303 James Tue, 03 Mar 2009 19:09:52 +0000 http://DISRUPTology.com/?p=379#comment-303 I dunno man... great idea for Skittles... def something new. In general, though... just don't really care to "hang out" there. Too much going on and not enough that I care to figure out. Maybe it's because I like runts? I dunno man… great idea for Skittles… def something new. In general, though… just don’t really care to “hang out” there. Too much going on and not enough that I care to figure out. Maybe it’s because I like runts?

]]> http://DISRUPTology.com/skittles-social-media/comment-page-1/#comment-520 James Tue, 03 Mar 2009 19:09:00 +0000 http://DISRUPTology.com/?p=379#comment-520 I dunno man... great idea for Skittles... def something new. In general, though... just don't really care to "hang out" there. Too much going on and not enough that I care to figure out. Maybe it's because I like runts? I dunno man… great idea for Skittles… def something new. In general, though… just don’t really care to “hang out” there. Too much going on and not enough that I care to figure out. Maybe it’s because I like runts?

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