Case study

30 MORE Examples of Corporate Social Media in Action

Case study

I wrote a popular post on Mashable looking at 35 Examples of Corporate Social Media in Action. Some time has passed and companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with additional examples from a growing number of industries.

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CHALLENGE: 2009 Social Media Case Studies

Case study

If you attended any social media webinar, seminar, conference, panel or similar session in the last 12 months, the case studies referenced by the speakers to showcase the value of social media likely included Dell, Blend-Tec, Starbucks and/or Comcast. Let’s put those to bed.

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Twitter Case Study: Motrin Moms

Public Relations

A case study of moms collectively voicing displeasure for an advertisement by Motrin on Twitter, which was picked up by the mainstream media in less than 24 hours.

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Best Posts of the Week

Blogs

Thought I’d share a couple of interesting and useful posts I’ve read this week!

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