corporate blogging

REVIEW: The FedEx Blog

Case study
fed ex trucks

This week, I’m taking a look at the FedEx blog network. Hopefully we can all learn a few lessons from what the company is doing right and where there’s room for improvement.

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Social Media Interview: Tyson Foods’ Ed Nicholson

Interviews

A social media interview with Ed Nicholson, Director of Community and Public Relations at Tyson Foods.

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The Corporate Blog – 10 Community Building Tips

Blogs

You can continue your social media education without leaving your desk (or cube, or office, or favorite coffee shop). On September 17, I’ll be leading an IABC webinar titled “The Corporate Blog: Ten Community Building Tips.”

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40+ Topics for Corporate Bloggers

Social Media

While I was on a bit of a social media vacation last week, Mashable published my post on 40+ Topics for Corporate Bloggers. I started it off by saying that there will be times that you have to contribute a post for your company’s blog and you just don’t have one idea that inspires you [...]

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How To Leverage Social Media For Business

Social Media

My post on Mashable today discusses how businesses can begin using social media for community building and conversations. Obviously it’s impossible to construct a plan based on a single post, but I hope there are some good ideas mixed up in there to get the juices flowing.

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Bill Marriot and CEO Blogs

Blogs

At the International Association of Business Communicators (IABC) conference this week, Bill Marriott was honored as the 2008 EXCEL Award Winner. I figured he’d reference the irony of speaking at the Hilton in his first sentence, but he waited until his second. This was one of the speeches I was most looking forward to. Bill [...]

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