Tag Archives: facebook

30 MORE Examples of Corporate Social Media in Action

I wrote a post for Mashable awhile back looking at 35 Examples of Corporate Social Media in Action. Since some time has passed and more companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with an expanded list of social media for business case studies from a growing number of industries:

Dominos Pizza credits Foursquare with its UK sales growth.

Monique’s Chocolates in Palo Alto used Foursquare to acquire 50 new customers.

Highland Brewing, a microbrewery in North Carolina, turned to social media to build stronger relationships with beer drinkers. Sounds tough :-)

Old Spice creates personal videos for its Facebook fans and posts them on YouTube.

Norman Regional Health System in Oklahoma spends 30 minutes a day on Twitter and Facebook.

The Red Cross uses tools like Flickr and blogs to connect directly with their supporters.

red cross twitter page

Colgate used social media to drive engagement and purchases worldwide.

Land of Nod uses online customer reviews to strengthen its community and product offerings (VIDEO).

Cisco continues to evolve its social media practice, creating snackable content internally for its employees.

Vitamin Water let its fans create a new flavor on Facebook.

Dreyer’s leveraged characters from their “Share the Love” campaign to create a mobile game for the iPhone.

HP’s viral video campaign has some solid social media metrics behind it.

The Asia Foundation of San Francisco used Facebook for its recent Books for Asia campaign.

The NBA used social media (Twitter, Facebook, Gowalla) during the NBA Finals.

JetBlue uses Twitter very successfully for customer service support.

Xerox uses social media as part of a product launch (VIDEO – start watching about 2:30 in).

The Brooklyn Museum created a page to connect its Foursquare community.

brooklyn museum on foursquare

Leo Burnett’s use of Twitter during Cannes garnered more publicity for the firm than any other stunt in company history.

Spanish shoe company Munich uses its social media presence on Facebook to bring together its community in the real world.

Wells-Fargo uses social media during a financial crisis (VIDEO).

Pb Elemental Design is an architecture firm in Seattle that focused on buildings its social media presence on Facebook.

Intel explains how it has leveraged Facebook to grow their fan base to more than 115,000 fans.

Sharpie has some nice examples of how to make social media work on a small budget (VIDEO).

A luxury hotel in Greece used social media to increase all of its web marketing goals.

Rapper Snoop Dogg made over $200K selling branded clothing in virtual worlds.

Warner Brothers provides a case study of how NOT to engage bloggers and how NOT to react when your strategy misses the mark.

NPR shows how and when their listeners access their content on mobile platforms with lots of numbers.

Air Canada learned a tough lesson about monitoring Twitter and how a crisis can easily escalate.

Omo Laundry Detergent in Brazil hid GPS devices in 50 detergent boxes and then visits the winner’s houses to award the prizes.

Mazda launched a Facebook game to promote its new car.

Chesapeake Energy Corp. uses a host of social media tools to stay closer to its customers.

Punch Pizza in The Twin Cities uses Flickr, Facebook and Twitter to sell more pizza.

Einstein Bagels used Facebook to distribute a coupon, and to keep their fans abreast of updates when the coupon link didn’t work.

To follow the conversation and discover even more corporate social media case studies, click here.

Social Media Stories of the Week: 8-28-09

A collection of awesome posts from blogs that might not be on your radar. There are some case studies, some tutorials and a lot of great analysis. Enjoy!

HOW TO: Add Twitter and YouTube Tabs to Your Organization’s Facebook Page: Heather Mansfield is a social media consultant focusing on the non-profit space. Her posts on Change.org are certainly worth following, and this straightforward explanation is one of them.

Using Mobile Technology to Influence Healthcare Reform: Ben Stein’s Mobile Commons helps non-profit companies build social media strategies in really unique ways. This post shares examples from companies that have used SMS (text messages) to raise awareness among different communities about important social causes.

Chick-fil-A is the First Restaurant Chain with 1 Million Facebook Fans: I can’t believe it, either. Never underestimate the value of a good Cow Appreciation Day Photo Contest.

Numbers we track in our online/offline life: Sam Lawrence examines what it means to be a “friend” these days and delves into the numbers we track online (friends, status, dates) vs. those we track offline (sleep, weight, money). An interesting take on what metrics matter and why.

Image credit: Shutterstock

Facebook In China As A Community Organizing Tool

“Wen Jia-bao is my homeboy,” shouts one of the comments on the wall of Chinese Premier’s Facebook profile.

Portolio’s Daily Brief reports that Premier Wen has garnered more than 50,000 supporters in 30 days, primarily in response to his handling of the situation following last month’s devastating earthquakes. The profile, obviously not created by the Premier himself, displays his image as well as some publicly available information about him and relevant URLs in a mix of English and Mandarin.

Now the Party probably doesn’t rely on Facebook as a barometer for how their policies are received by its citizens, but perhaps a future generation of leaders will.

One of the opportunities here is to listen to the feedback from constituencies. It might seem obvious, but I doubt that many government agencies are doing this. Yes, they are monitoring these networks, but for security reasons, not for feedback.

But a lot of good can come from listening. Some companies are already seeing the value of this. It’s time for governments to do the same in a much more transparent way.

And if they’re smart, they’ll check the pulse of the population in other large Asian social networking communities like 51.com, Friendster or Hi5 as well.

What do you think? Am I way off base here?