leo burnett

David Perez is Disruptive

Case study
David on Demand

David Perez is a Chicago based recruiter for Leo Burnett. He convinced his bosses to let him go to the Cannes Film Festival under one condition: he had to wear a webcam attached to his glasses the entire time and do anything (yes, anything) that his Twitter followers request. Thus, David on Demand was born!

Read the full article →