measurement

Analytics Software: 8 Features Agencies Should Demand

measurement
ROI image

If I still worked at an agency (and had the weight of Fortune 500 companies behind me), here are the features I would insist upon from my vendor

Read the full article →

CASE STUDY: Subscribers Are Not a Good ROI Metric

Case study

The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie.

Read the full article →

How to Measure Social Media ROI for Business

Public Relations

My post on Mashable today is about measuring social media ROI for business. This was a difficult post to write for several reasons. First, I know there are a lot of smart people already talking about this and I wanted to make sure I added to the conversation. It’s hard to do that when there [...]

Read the full article →