Posts tagged as:

measurement

If I still worked at an agency (and had the weight of Fortune 500 companies behind me), here are the features I would insist upon from my vendor

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CASE STUDY: Subscribers Are Not a Good ROI Metric

Case study

The launch of a new blog shows why quantitative data is not nearly precise enough to demonstrate value of social media participation. In short, the numbers lie.

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How to Measure Social Media ROI for Business

Public Relations

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My post on Mashable today is about measuring social media ROI for business. This was a difficult post to write for several reasons.
First, I know there are a lot of smart people already talking about this and I [...]

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