A case study of moms collectively voicing displeasure for an advertisement by Motrin on Twitter, which was picked up by the mainstream media in less than 24 hours.
-
Tags
alltop analytics astroturfing blog monitoring books Case study china Conferences corporate blogging corporate social media coveritlive Dell facebook forrester foursquare google reader government how to humor iabc iphone live blogging marriott mashable measurement obama prsa Public Relations recruiting Resources search SEO Social Media social media events Social Networking Statistics stumble upon sxsw tips travel twitter twitter meme viral video Webinar youtube
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Categories
Disclaimer
This is a personal blog written by me. As such, this content DOES NOT represent the views, opinions, sentiments, thoughts or ideologies of anyone other than myself.
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Social Media