Social Media

Social Media Word of the Day: Astroturfing

Public Relations

Definition: an orchestrated public relations campaign that seeks to create the impression of being spontaneous, grassroots behavior. Hence the reference to the artificial grass AstroTurf. (Wikipedia)

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(FREE) Social Media Webinars

Webinar

There are a couple of  FREE webinars coming up you might be interested in joining. The first is Friday, May 9 at 11: 00 AM ET, where Forrester analysts Charlene Li and Josh Bernoff will discuss the topics covered in their new book, Groundswell. I’ve followed their respective blogs for a while now, and I [...]

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What I’m Reading – Social Media Conference Roundups

Conferences

Thought I’d share some interesting posts I’ve read in the last week or so from participants in a variety of recent social media related conferences: MediaShift’s Mark Glaser discusses his participation in the NewsTools2008 UnConference. CNET’s Stefanie Olsen reports from the Dealmaker Forum 2008. Lee Odden’s share his notes from a panel on Facebook marketing [...]

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Social Media Word of the Day: Liveblogging

Terminology

Definition: Taking notes during a conference and publishing them for others to read in real-time. Examples: Time Magazine liveblogs the Berkshire Hathaway annual meeting, A participants liveblogs IBM CEO Sam Palmisano’s keynote at BPLC, and Venturebeat liveblogs from the Web 2.0 Expo. Analysis: Liveblogging is a valuable resource, both for people who are not able [...]

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Stumbled Upon: Three Media Monitoring Resources

Resources

I’m a big fan of Stumble Upon as a social media tool to discover new bloggers, websites and resources to enrich my online experience. Today I found three websites and add-ons I want to share of particular interest to communications professionals, especially the members of the account team responsible for monitoring: – Morning Coffee: If [...]

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10 Signs You Need A Social Media Vacation

Social Media

1. First order of business each day is to type, “Good Morning, Twitters!” 2. Can name everyone in Robert Scoble’s family along with their favorite start-ups and gadgets…and you’ve never met them. 3. At conferences, can be overheard saying, “Oh, you might know me by my avatar name!” 4. Update your Facebook status each time [...]

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