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30 MORE Examples of Corporate Social Media in Action

Case study

I wrote a popular post on Mashable looking at 35 Examples of Corporate Social Media in Action. Some time has passed and companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with additional examples from a growing number of industries.

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David Perez is Disruptive

Case study
David on Demand

David Perez is a Chicago based recruiter for Leo Burnett. He convinced his bosses to let him go to the Cannes Film Festival under one condition: he had to wear a webcam attached to his glasses the entire time and do anything (yes, anything) that his Twitter followers request. Thus, David on Demand was born!

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Tagnic: Are You Playing the New Twitter Game?

Social Networking
Thumbnail image for Tagnic: Are You Playing the New Twitter Game?

Tagnic is my new favorite game on Twitter.

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Social Media Stories of the Week: 8-28-09

Friday Links
link love

Here’s a collection of posts this week on social media related topics you might enjoy…

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Why People Tweet

Statistics
emarketer thumbnail

In a survey conducted by TNS and The Conference Board on how Americans use Twitter, almost 42% of respondents claimed they did so to keep in touch with friends.

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How Dell Generated $3 million in Sales Using Twitter

Case study

There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of “social media ROI,” there’s a lot more to the story. Here’s what I think Dell did to generate that type of revenue. If your company can mimic this model, you’ll probably be able to make your first million using Twitter as well…

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Twitter Case Study: Motrin Moms

Public Relations

A case study of moms collectively voicing displeasure for an advertisement by Motrin on Twitter, which was picked up by the mainstream media in less than 24 hours.

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The Ultimate Guide to Twitter for Communicators

Public Relations

Today I’m leading a webinar for the IABC on Twitter for Business. As part of that process, I created a handout for participants with some of the most useful Twitter resources I’ve discovered in the last few months.

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Umm…Craig Newmark and I traded Tweets!

Social Media

Yeah, I traded Tweets with Craig Newmark.

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Twitter in Plain English

Video

I am a huge fan of the microblogging platform Twitter. If you don’t know what it is, check out this video from the guys at Commoncraft: [HTML1] My Twitter handle is aaronu. Add me as a friend (or just read the updates in the top right column).

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