In a survey conducted by TNS and The Conference Board on how Americans use Twitter, almost 42% of respondents claimed they did so to keep in touch with friends.
There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of “social media ROI,” there’s a lot more to the story. Here’s what I think Dell did to generate that type of revenue. If your company can mimic this model, you’ll probably be able to make your first million using Twitter as well…
A case study of moms collectively voicing displeasure for an advertisement by Motrin on Twitter, which was picked up by the mainstream media in less than 24 hours.
Today I’m leading a webinar for the IABC on Twitter for Business. As part of that process, I created a handout for participants with some of the most useful Twitter resources I’ve discovered in the last few months.
I am a huge fan of the microblogging platform Twitter. If you don’t know what it is, check out this video from the guys at Commoncraft:
[HTML1]
My Twitter handle is aaronu. Add me as a friend (or just read the updates in the top right column).
Social Media