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Tagnic is my new favorite game on Twitter.

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Social Media Stories of the Week: 8-28-09

Friday Links

Here’s a collection of posts this week on social media related topics you might enjoy…

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Why People Tweet

Statistics

In a survey conducted by TNS and The Conference Board on how Americans use Twitter, almost 42% of respondents claimed they did so to keep in touch with friends.

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How Dell Generated $3 million in Sales Using Twitter

Case study

There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of “social media ROI,” there’s a lot more to the story. Here’s what I think Dell did to generate that type of revenue. If your company can mimic this model, you’ll probably be able to make your first million using Twitter as well…

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Twitter Case Study: Motrin Moms

Public Relations

A case study of moms collectively voicing displeasure for an advertisement by Motrin on Twitter, which was picked up by the mainstream media in less than 24 hours.

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The Ultimate Guide to Twitter for Communicators

Public Relations

Today I’m leading a webinar for the IABC on Twitter for Business. As part of that process, I created a handout for participants with some of the most useful Twitter resources I’ve discovered in the last few months.

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Umm…Craig Newmark and I traded Tweets!

Social Media

Yeah, I traded Tweets with Craig Newmark.

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Twitter in Plain English

Video

I am a huge fan of the microblogging platform Twitter. If you don’t know what it is, check out this video from the guys at Commoncraft:
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My Twitter handle is aaronu. Add me as a friend (or just read the updates in the top right column).

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