Social Media
At least that’s the word from a guy who should know. Arun Chaudhary, Barack Obama’s director of video field production, has helped the campaign to post more than 1000 videos on YouTube as well as capture footage for TV ads, news clips and everything else.
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Terminology
Definition: web, video or image content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. (Wikipedia)
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Social Media