I have noticed that the release is dominating my Twitter and FriendFeed streams. Hopefully someone is watching the chatter, as this will make an interesting case study about the role of social media in product launches.
- What edits are being made to the iPhone Wikipedia page in real time?
- How many posts will document the unboxing of the product through photos, that will then be shared via Flickr streams?
- Who is Twittering about standing in line waiting for the product?
And of course, the excitement will quickly be followed by the product glitches and subsequent criticism of the company through social media.
That’s also part of the new product lifecycle. I wonder if Apple has a strategy for dealing with this already in place…