The Three Phases of Robert Scoble

Robert Scoble
Image by Thomas Hawk via Flickr

I’ve lately fallen out of love with Robert Scoble . If I were to meet him in person, I’d say, "It’s not me, it’s you." But since that opportunity is unlikely to present itself anytime soon, I’m going to share this post instead.

PHASE 1: THE MICROSOFT YEARS

When Scoble started broadcasting from within the depths of Microsoft’s corporate headquarters, he was a ray of light on an otherwise overcast Seattle day. He shared with the outside world that which Microsoft was unaware they possessed: a personality. We learned how companies could share their institutional knowledge and, as a result, gain the trust of their community and build new inroads to their brand. We connected with the employees in a way we never connected with the corporate entity.

Scoble showed companies that they should embrace their quirkiness, not hide it. And as a result, he rose to fame as the poster child for corporate transparency and gave rise to the notion of corporate social media. Many social media case studies used his career path as an example of how social media must grow from the inside out fueled by the passion of a company’s employees.

PHASE 2: PODTECH

With the notoriety that Scoble’s efforts received inside Microsoft came many opportunities. Speaking gigs, a huge following on his blog and of course, other job offers. Scoble moved to PodTech , where he went from evangelizing one company to evangelizing EVERY company. He transitioned from an important corporate social media voice to a new breed of infomercial creator.

For a small fee (and often for free), (UPDATED: Scoble did not charge companies for the videos he produced at PodTech) Scoble would come to your corporate headquarters and produce a prosumer-like video podcast that he would then publish to the PodTech network. Because so many people followed him from Microsoft to PodTech, this remained a large and coveted corporate audience.

A Scoble mention inevitably resulted in a spike for web traffic and attention to the companies he covered. The problem was, there seemed to be little editorial oversight. As long as their was budget and/or access, Scoble was in. And as long as a video was produced, most corporate communications or marketing teams felt comfortable checking social media off their "to do" list.

PHASE 3: FASTCOMPANY.TV

As the funding dried up, Scoble took his show to Fast Company, thus completing his transition from corporate poster child to certified media representative. He’s everywhere these days, tweeting, posting video and updating his FriendFeed status from the littlest start-ups in Silicon Valley to hanging out with titans of industry in Davos, Switzerland.

The problem is, there’s no editor. There’s no one telling Robert what is valuable. I get what’s in it for Robert, but I’m not sure what’s in it for me or for the rest of his audience.

In my opinion, Scoble is no longer the signal, but the noise. And as I find more and more corporate entities trying to build online communities, the lessons they share are much more worthy of my attention than the boastings of an online celebrity.

MY ANALYSIS

What I used to love about Robert was his passion. Early adopters were quick to find new tools and technologies just by following his blog, which he updates much less regularly than before. Conversations would take place there that were unlike any other blog community in which I participated.

That passion has become to voluminous for me to endure, and I’ve found that there’s little professional value for me in keeping up with his whereabouts these days. He no longer serves as a role model for how companies should behave in social spaces (instead I look to people like Tyson Foods’ Ed Nicholson , Richard AT DELL ) and his travels/interviews are less relevant to my interests.

I’m slowly unsubscribing from the various networks on which we’re connected. Robert won’t notice. After all, he has thousands of friends.

WHAT DO YOU THINK?

Am I wrong on this? Are you watching his FastCompany videos and following his Twitter stream? Are you learning new things from keeping up with his globetrotting? If so, please share your thoughts. I’m curious what Scoble means to communicators today.

(This is a conversation. Please refrain from using any derogatory language in your response. I will not tolerate any personal attacks against Robert. The dialogue should remain around the topics discussed in this post. Thanks!)

125 thoughts on “The Three Phases of Robert Scoble

  1. {With Mother’s Day getting closer and closer, stores have really started piling all of it lets start work on window displays and discount rates. Restaurants will provide special offers for dinners and florists have announced their newest (and maybe highest) prices. Most people don’t understand that Mother’s Day is resulting before month of May of actually starts and also this year they’ll have only eight days to plan something simply because this year it’s on May 9.|If, beyond 100 other gifts, you need your individual to impress anybody that you are going for too are personalized for him/her. Besides their being very charming and appealing, there are various more advantages taking you should you give personalised gifts.|Dog lovers want the most effective because of their dogs. We consider them as “a man’s best friend”. Owners be sure their pets could have an ideal grooming from top to toe. In addition to this, the dog’s abode really should be first put in consideration. Its dimensions must be appropriate to your sized your puppy. The place should also be clean, comfortable, safe and attractive, as it’s the sole place where your puppy could relax and sleep from a busy day.|Your best friend – whether your sister-from-another-mother with who you exchange secrets and giggles, or perhaps your best bro with which team you share beers and barbs – can be difficult to buy, since you would like to supply a gift that’s neither over-the-top nor using your standards.|Having a big belly will make us feel self-conscious and ugly. Many have tried techniques used in losing abdominal fat but no luck. Some could have even contemplated surgery. This is not necessary though.|If you’ve just gotten engaged and are also beginning consider wedding theme ideas, be operational that the a marriage theme will be as close when your backyard.|Recently, I came across a short article from Reach Communications Consulting entitled “Three Steps to A Winning Personal Brand”. This article resonates beside me because writing and publishing your book is additionally greatly about giving you better personal brand tool available in the market therefore we can adopt exactly the same steps.|Where does the name Ethiopia are derived from? It is created from the Greek form, “aithiopia,” that’s derived from two words: “aitho” (I burn) and “ops” (face.). It means the land of scorched faces, a experience of the country’s many ethnic groups and mixed populations living together.|If you own your own business, otherwise you are planning on starting one, prior to deciding to 1 inch further, continue reading. The unique selling proposition (USP) will be the reasons for your marketing plan, regardless of the sized the business. Yes, you have to bother about it immediately. Read on for more information.|All in one place establishments….! These are ran with one aim and goal which can be money, as being a business men and owner myself I know and be aware that “cash is king” when you could have heard more often than not yourself. In most cases ths issue while using large chains and high profile companies happens because don’t care the way they obtain money i.e. overworked and underpaid staff, poor customer care as well as in a great deal of cases bad quality produce or service.|Car wraps along with other full-size car graphics are usually around the higher-priced end from the car sign spectrum, however because they offer almost-unlimited customizability, sometimes the value is worth it to accomplish a one-of-a-kind look. If you have the budget, a custom car wrap may help take your company to another level. Here are some superb advice make use of when coming up with car graphics.|Now that christmas is for us, what number of you are interested in that perfect gift for the people you care a great deal about? Most of us have somebody on our list that may be tough to replace on therefore we fight to find the appropriate gift. I don’t know about yourself, but I am fed up with deciding on presents which can be rather generic junk hoping that it somehow can certainly make them happy.|A marriage is certainly a special event for that bride plus the groom along with their respective families and acquaintances. This is a time for joy and merriment where everybody gets together to obtain fun and cherish old times while as being a section of the sacred ceremony. With weddings to be a onetime affair, all members of your family are invited as well as friends all corners of the planet. To make a real huge event successful, groomsmen are appointed or selected from inside the family unit or from friends who will be responsible for conducting the main event in the careful manner. Groomsmen see if the bride’s mother is seated properly or if the groom’s mother needs something. They also assist the bridesmaids walk in the aisle. This is the reason why these are a crucial part of any wedding and may receive handsome gifts geared to the occasion.|Every year this indicates for being much harder to discover unique Mother s Day gifts ideas. And, even when you succeed 1 year, then a pick up you need to top it again! Whether you are trying to find unique unusual gifts for mothers or simply something to indicate your appreciation of one’s wife, absolutely nothing is more special or personal than the usual handmade wooden jewelry box.|For the past decade, we’re seeing a serious improvement in technology. Especially a smaller gadget, the cellular telephone renders the world a good and well equipped communication village. There are lots of cellular phones you can buy. Among all of the phones, the Apple phone is best and smartest one to meet your needs. With this phone, more and more people worldwide are obtaining everything with brimming with satisfaction. However, it is the reds on the coin. What if your communication gadget isn’t able to are employed this important moment with the day? When you are in the long drive, suppose your phone fails when you’re seeking to focus on your chosen songs? In those situations, we simply cannot imagine those activities. However, this Apple phone posseses an capacity to restore its applications.|Perhaps children are essentially the most gifted people in the world (quite literally)! Despite of the belief that they get a great number of gifts, it’s always a trouble area on the subject of buying gifts for the kids. Amongst unique kids’ holiday gifts will be the kids’ apron which can be an uncharted item for gift. It is not as folks don’t gift aprons to kids, but by large it isn’t an over-exploited and clich?©d gift item and that could be the 1st reason you should think about when gifting younger!|Finally you’ve got visit the choice it is time for you to have a boat. To avoid any disappointments, it is almost always advisable to compare several boat manufactures that take care of the amount of boat you intend to get something that you’re going to like. One can find a directory of the boat builders online where you could feel the services they must offer to find the the one which provides the ones that fit your circumstances best. Other than this, you can also have the telephone book to have the list. This helps someone to determine what is with the sell to help out with a making a knowledgeable decision when scouting for the boat they desire.|Every marketer is aware that your profits letter’s headline or maybe your website’s title is an essential item, most don’t realize that research comes first first could you place your ideas into paper.|A cool t-shirt may be an extremely subjective thing. After all we all have our own opinion as to what creates a shirt cool rather then lame. And sometimes the real difference may be subtle. A shirt can on occasion ride a fence between cool and lame and go in any event based on the person you ask. So when that you are buying t shirt, how will you decide what’s cool and what exactly is not?|Earlier when website design would be a break through, then website development accustomed to mean only an outlook express for your online presence of your company. But the scenario continues to be changed today. As a buffer levels of competition are being discerned today, now website development means over a mere designing. Everybody is aiming to get noticed on the crowd. In today’s World Wide Web, arsenic intoxication websites is verisimilitude towards the theory of Charles Robert Darwin mentioned in is his most perceptive book “On the Origin of Species (Chapter 4- Natural selection)”, where he tells that this “survival in the fittest” to mean “only the fittest organisms will prevail”. Unless you feed your webpage with good website development and quality content and take careful steps for great SEO work, your condition will likely be as being a small fish in Atlantic. Nobody may get a trace of the site. If this occurs your complete labours and efforts would surely head over to ashtray.|Looking for suggestions to start-up your personal business, can do something more important and not sure what? Below can be a set of ideas that could just meet your needs or wish list. Enjoy.|What a joy to view your kids grow and learn interesting things daily. But do you wonder if the baby is increasing with the usual rate, and ever wonder if his weight is really what it must be. I don’t know of the new parent that hasn’t asked the same questions. Below you will discover good info about baby’s growth that should help remove many of the mystery.|There are many unique wedding ideas which are being done today. People today are performing less traditional things in terms of marriage. Some people get it done since they need to be unique and differentiate yourself from other marriages around. Others take action since it generally is a path for those to lower your expenses. Weddings is usually expensive and you may want to do something to shell out less over it. Other take action so your ceremony might be memorable in the rest.|A wedding is really a special time for virtually every couple. As with any big day, they need to decide to share it making use of their closest friends, and being motivated to participate any wedding party is really a special honor. But it also is sold with responsibilities, and also your friends is definitely the ones to intensify to plate to be of assistance. So, to supply them thanks, you have access to them one impressive groomsmen gifts. These gifts will tell them the amount of you worry about them, and the way thankful that you are because of their presence. So, for an impressive groomsmen gifts, look at these ideas.|Developing content for blogs is often a necessary and recurring task that’s needed is by anyone attempting to build themselves a powerful following! The very concept of a very good blog is that has a lot of traffic with high of it returning regularly! Obviously creating original unique content is usually a strong start that may help you get more visitors but once again you additionally want visitors to return!|It doesn’t matter whether you would like to Internet Business or accomplish Affiliate Marketing, without traffic you probably do not have an enterprise whatsoever. For an example, take an offline sandwich shop, without customers to purchase the sandwiches you make, you’d probably soon go out of business, right?|Whether you are into website design with either a profession or like a hobby, it seems great and all sorts of fun. There are some essential facts that you have to know and apply if you’d like your websites to check unique and complicated. Website creation can be something which is continually and changing fast, but no matter those changes you could make and design a whole lot of unique and outstanding websites seems great by simple guidelines. Although, this guidelines that you simply work together with may increase when you make use of it or they can change a little but this is an excellent beginning.|Ever wondered about Ceramic watches?|Mosaic tiles have been available for several years now. As it is a really durable and affordable material, it’s been employed in many churches and community buildings. Places that have high traffic begin using these as it’s very easy to maintain, and is not tricky to install. Large halls and lobbies use mosaic tiles due to this same reason. Outdoor spaces like gardens, pathways, and areas like regularly start using these. Unique designs and patterns is usually formed by mixing 2 or more different colors and textures. Bits and pieces of mosaic are interspersed to build designs and exquisite patterns. Glass tiles are when combined this in order to create various patterns. Landscaping artists recommend these for most gardening projects.|Building online presence plus your brand is among those often overlooked strategies that can really create a difference, if done properly. This is likely to require some work though therefore you won’t view the results straight away. But, in case you follow this plan of action will probably be worthwhile ultimately. We are not constructing a flash from the plan, earn cash quick, kind of company. We want to create a strong brand name and online presence close to you which will last forever which enables it to be taken for virtually any business you’re in.|Are you charging what your projects may be worth or would you lack confidence in this subject, why might you have a problem with pricing work? If you are sincere with the information you place available and you really are giving value, then it’s value a superb price.|A wedding in February is a practical way to celebrate the bonding of two souls. It’s the month of romance and love. To say ‘I Do’ on Valentine’s Day or perhaps in that month of love can provide being married which will be loaded with magic. So, you could make your wedding the perfect union of the both of you this Valentine’s Day.|God carries a arrange for your lifetime. The enemy also carries a insurance policy for your lifestyle. Be ready for both. But be wise enough to understand which to address and what kind to embrace.|There are many things which may define you, such as clothes, shoes, or some other stuff you wear. For a woman, people may pay more attention to her clothes or shoes than other things that they wears. Unlike women, a wrist watch is men’s companion, meaning more than simply a timepiece that may tell time. It is necessary for each man to obtain a close look. A watch could be a statement, a topic, or perhaps a meaning of who he could be.|The world has more to provide you than warm sandy beaches, along with more to give the world. So rather then seeking the subsequent beach you are able to bum around on for your vacation, think about these unique travel tips:

  2. Pingback: Google
  3. I truly wanted to construct a quick note in order to express gratitude to you for all the stunning ideas you are giving here. My time-consuming internet research has at the end of the day been honored with really good information to exchange with my classmates and friends. I would mention that most of us readers are very lucky to live in a notable website with many special people with good pointers. I feel rather fortunate to have used the web page and look forward to many more enjoyable minutes reading here. Thanks again for a lot of things.

  4. Good ? I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task..
    jordan 12 taxi http://maxhaal.com/classifieds/ads/buy-jordan-12-xii-taxi-2013-130690-125taxi-12s-jordan-for-saleget-jordan-12s-cheap-2

  5. I would like to get across my appreciation for your kindness for persons who should have help with in this subject. Your very own dedication to getting the solution along turned out to be remarkably significant and have specifically allowed folks much like me to achieve their ambitions. Your amazing helpful tutorial indicates this much to me and additionally to my peers. Thanks a lot; from everyone of us.

  6. 3. Have you ever produced articles and other content that appeals to purchaser pursuits? Please don’t just create content pieces and captions that refill the printed page. Brainstorm options for content pieces that individuals wish to read through. You can even request people which kind of important information they would love to read through in an forthcoming e-newsletter.
    gucci luggage http://www.coinswap.co.uk/listuploads/gucci-bags-04.html

  7. I am really enjoying the theme/design of your weblog. Do you ever run into any internet browser compatibility problems? A small number of my blog readers have complained about my blog not working correctly in Explorer but looks great in Safari. Do you have any tips to help fix this problem?

  8. The other day, while I was at work, my sister stole my apple ipad and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  9. Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how could we communicate?

  10. Thanks for your article. One other thing is when you are disposing your property alone, one of the problems you need to be aware about upfront is how to deal with house inspection reviews. As a FSBO home owner, the key about successfully switching your property and also saving money in real estate agent revenue is awareness. The more you already know, the softer your home sales effort will be. One area where by this is particularly important is information about home inspections.

  11. Does your website have a contact page? I’m having problems locating it but, I’d like to send you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it improve over time.

  12. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

Comments are closed.