Why People Tweet

In a survey conducted by TNS and The Conference Board on how Americans use Twitter, almost 42% of respondents claimed they did so to keep in touch with friends.

The second biggest reason was to update their status.

Notice that “build a relationship with a brand” didn’t make the list.

Just because we see one use for a platform doesn’t mean that our audience sees it the same way. The other important take away is to see that there is no one “right” way to use Twitter. YOU are the audience that you’re trying to reach, so what type of engagement are YOU looking for from a brand?

Graph credit: emarketer

211 thoughts on “Why People Tweet

  1. I must get across my gratitude for your kind-heartedness for persons that actually need guidance on this one idea. Your very own commitment to getting the message all-around had been pretty useful and have regularly enabled many people much like me to arrive at their targets. This informative instruction implies a great deal to me and even more to my peers. Thank you; from everyone of us.

  2. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  3. Hi there! I’m at work browsing your blog from my new iphone 3gs! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the outstanding work!

  4. This is very interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your fantastic post. Also, I’ve shared your site in my social networks!

  5. My brother recommended I might like this website. He was entirely right. This post actually made my day. You can not imagine simply how much time I had spent for this info! Thanks!

  6. fantastic points altogether, you simply gained a new reader. What would you recommend in regards to your submit that you made some days ago? Any positive?

  7. Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment. Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.

  8. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it’s rare to see a nice blog like this one today..

  9. Pingback: Thermide
  10. Pingback: Top best tvs
  11. Awsome article and right to the point. I am not sure if this is actually the best place to ask but do you folks have any thoughts on where to get some professional writers? Thank you :)

Comments are closed.