In a survey conducted by TNS and The Conference Board on how Americans use Twitter, almost 42% of respondents claimed they did so to keep in touch with friends.
The second biggest reason was to update their status.
Notice that “build a relationship with a brand” didn’t make the list.
Just because we see one use for a platform doesn’t mean that our audience sees it the same way. The other important take away is to see that there is no one “right” way to use Twitter. YOU are the audience that you’re trying to reach, so what type of engagement are YOU looking for from a brand?
Graph credit: emarketer
